What: Bob Irwin, President and CEO of Sterling Commerce, an AT&T Inc company (
Where: BGSA Supply Chain Conference The Breakers Hotel One South County Road Palm Beach, FL 33480 Room: Ponce de Leon 4Background: The panel in which Bob Irwin is participating is titled, Logistics Technology: Wrestling with the Investment Versus Value Curve. Mr. Irwin and other panel participants will discuss how companies can evaluate the total opportunity cost vs. the total ownership cost of solutions that can enhance supply chain functions and enable peak performance. Mr. Irwin will share his insight on how businesses can provide custom flexibility at reasonable costs with packaged software. Irwin is directing the strategy of Sterling Commerce to help companies transform their business collaboration networks, as those networks become increasingly complex -- from single channels to cross-channel and from local suppliers to global suppliers. Sterling Commerce business integration solutions and applications help logistics companies to connect, communicate and collaborate with their customers, partners and suppliers to accelerate revenues and reduce costs. About Sterling Commerce Sterling Commerce, an AT&T Inc (