Zip Express Installation Woos Circuit City Firedog Customers With Special Promotion

Next-Day, Nationwide CE Installation Service Reaches Out to Needy Consumers Just in Time for the Big Game

MINNEAPOLIS, MN--(Marketwire - January 26, 2009) - Zip Express Installation, a leader in next-day installation services for consumer electronics retailers, announced today that it is offering a special promotion aimed at former Firedog customers in need of professional consumer electronics installation services in the wake of Circuit City's recent bankruptcy and liquidation.

Using the coupon code "FIREDOG", visitors to can receive 15% off of the full price of their purchase of Zip services -- which include a variety of home electronics installation, optimization and training options -- all performed by the company's nationwide network of certified, professional CE technicians.

"Circuit City's bankruptcy and subsequent liquidation means that the company's Firedog service will cease to fulfill existing appointments and thousands of consumers will be searching for solutions only days before the biggest football game and television event of the year," said Chris Mauzy, president and CEO of Zip Express Installation. "Zip is ready to fill this void in the marketplace -- both in the short term and long term -- with our expert service and next-day appointments. With Zip, customers stranded by Firedog can have all of their consumer electronics installation needs met tomorrow."

Zip Express Installation is the first nationwide installation service to offer consumers next-day installation appointments at a specific hour. Zip Express Installation's nationwide network of more than 16,000 CE-certified installers provide expert installation and customer service support including removing packaging trash from clients' homes and educating each customer on their new setup. Installation services start at $129.95 and all installations include a one-year warranty.

Zip Express Installation currently retains retail and online relationships with multiple partners including Target stores, Office Depot,, and others. For retail partners, TV installation packages and services are offered as an in-store SKU, similar to a PIN card, and are scanned at checkout. Online, customers simply choose the service package they want and add it to their virtual shopping cart.

When the selected service is purchased, customers simply call the Zip Express toll free number or visit to schedule the installation for the specific day and time that is most convenient for them.

"Firedog customers -- or any consumers searching for fast, convenient, professional CE installation services -- can rest assured that with Zip, they won't have to miss a minute of the big game on February 1, or hassle with any upgrades needed for the transition to digital television slated for February 17th, and that their system will absolutely look its best," said Mauzy.

In addition to its special promotions for Firedog customers, Zip is also offering special DTV conversion offers for consumers looking for a simple way to prepare themselves or their relatives for digital broadcasting and has also launched a dedicated website featuring news and views on the DTV transition. Details can be found at

About Zip Express Installation

Headquartered in Minneapolis, Minn., Zip Express Installation -- in partnership with IAC (NASDAQ: IACI) -- provides fast and flexible home installations for your technology enjoyment. Zip Express Installation leverages a proprietary fulfillment process, best of class customer service and more than 16,000 professional, CE-certified installers for television, home theater installations and computer solutions. For retailers including Target stores,, Office Depot,,, Direct Buy Stores, Comp USA stores and Nebraska Furniture Mart stores, Zip Express uniquely provides and manages an in-house install infrastructure that decreases return rates. Consumers may take advantage of Zip Express in-store and online with participating retailers, or online directly via

Contact Information: PRESS CONTACT(S): Chad Giron DBC PR+New Media 202-292-4560 Hope Frank Chief Marketing Officer Zip Express Installation