-- Corporate Voice Community: Facilitate a dialog with your audience in a
personal, "humanized" voice that builds trust through ongoing conversation.
-- User-Generated Content/Microsite Campaign: Build demand for your
products and services through a contest or other viral marketing program
and encourage interaction among users through content submission and voting
on the submissions of others.
-- Enthusiasts Community: Increase brand awareness by stimulating a
common passion in your audience while encouraging members to share thoughts
and ideas.
-- Associations/Subscribers Community: Increase customer satisfaction
through an exclusive, "velvet-rope" community for customers, association
members, or subscribers.
-- Loyalty Community: Enhance customer loyalty by communicating with and
rewarding your top customers.
-- Innovation Community: Generate new product ideas by encouraging
customers to share ideas and knowledge. Provide a forum to rate customer
ideas for product and service enhancements in order to confirm or modify
current product plans, and turn potentially negative feedback into
constructive criticism.
-- Peer Support Community: Reduce customer service and support costs by
providing a vehicle for community members to solve others' problems.
-- Event Community: Build and maintain buzz leading up to and following
an event.
"Marketers need to use social media to engage their customers and stimulate
conversations around their brands and markets," said Paul Gillin, a veteran technology
journalist, social media strategist, and author of "The New Influencers"
and "Secrets of Social Media Marketing." "The new mandate for marketers is
not to just talk, but to listen and converse. Awareness' Best Practice
Communities focus on the use cases that deliver the greatest return from
these conversations."
"Our goal is to provide marketers with an easy-to-use, low risk solution to
deploy social media marketing," said John Bruce, CEO, Awareness. "Marketers
want to know that their social media initiatives are aligned with their
business goals, and can be rapidly deployed with a clear way to measure
success. Our Best Practice Communities allow organizations to dip their toe
into the social media marketing waters and provide the flexibility to dive
in once they have realized the tremendous business potential."
Upcoming Twebinar: Join us on January 28 for a Twebinar featuring Chris Brogan, social media marketing
expert and President of New Marketing Labs; Paul Gillin, a veteran
technology journalist, social media strategist, and author of "The New
Influencers" and "Secrets of Social Media Marketing"; and Marcy Cohen of
Sony Electronics to learn about the state of social media marketing and how
Sony has used Awareness Best Practice Communities to improve their
marketing initiatives. Register here: http://tinyurl.com/7xy7yo
Connect with Awareness:
Follow us on Twitter: http://twitter.com/awarenessinc
Blog: Participate in the Awareness Online Community and Blog
(http://www.awarenessnetworks.com/community.asp)
Facebook: Join our Social Media Marketing Best Practices Page
(http://www.facebook.com/home.php?#/pages/Social-Media-Marketing-Best-Practices/44587192553?ref=ts) and Social Media Marketing Mavens
(http://www.facebook.com/home.php?#/group.php?gid=45317366530&ref=t)
Group
LinkedIn: Join our Social Media Marketing Mavens Group
(http://www.linkedin.com/groups?gid=1693977)
About Awareness
Awareness builds online communities for companies who want to leverage
social media marketing to engage with their customers, build their brand,
and increase revenues. An early leader in enterprise social media,
Awareness works with some of the world's most respected companies,
including Kodak, McDonald's, Procter & Gamble, and Hershey's, to transform
their marketing and create deeper relationships with customers. The
Awareness solution features an on-demand Social Media Marketing Platform
that combines user-generated content and social networking with security
and control. Awareness also provides strategic guidance, best practices,
and expert services to design, implement, and manage social communities.
Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is
headquartered in Waltham, Massachusetts.
Contact Information: Media Contact Jennifer Gazin or Virginia Zimpel awareness(at)launchsquad(dot)com 415.625.8555 Awareness Contact Mike Lewis mike.lewis(at)awarenessnetworks.com Twitter: @bostonmike