BrandingTree Is Now Redmark

New Name Reflects Company's Strong and Lasting Impact

CINCINNATI, OH--(Marketwire - March 3, 2009) - Cincinnati based BrandingTree today announced that it has rebranded the strategic design, branding and new media firm as Redmark. The name change better reflects the company's mission to leave a lasting impression, for both a brand and its bottom line. Led by founding partners Bryan Kopp and Chris Komnick, Redmark works with clients of all sizes, including consumer products giant Procter & Gamble, international bakery equipment manufacturer Bundy Baking Solutions, life science incubator BIOSTART, as well as start-ups such as Gravy Comfort Cooking. As part of the firm's rebranding effort, Redmark today revealed a new website,, and introduced a new blog to provide frontline observations of brands in action. The blog can be accessed at

"We are in business to create value that our clients can feel and results that they can measure," said Kopp. "In today's business climate, a great looking logo isn't enough. Brand image has to support your brand delivery, and your brand delivery has to support your brand image. What all companies need to understand is that the job's not done till you've successfully done both. We do, and we feel that the Redmark brand strongly reflects our focus for delivering results-oriented solutions."

For some clients, Redmark serves as agency of record; for others, Redmark is frequently called upon in a supportive role. In 2008, for example, Redmark was engaged by Bundy Baking Solutions to help solidify its brand story, increase cross-selling opportunities, and help to strengthen the company's value proposition. Redmark deployed a brand strategy that gave Bundy, and its six sub-brands, a unified yet unique face and voice. Redmark also articulated Bundy's brand architecture, messaging and customer touchpoints -- efforts that have already started to yield positive results. Today, Redmark supports Bundy with holistic brand strategy, design, advertising, and new media services.

"Bundy is one of many examples that emphasizes how we work with our clients, and the importance of using creative to compliment strategy... not in lieu of it," commented Komnick. "In this economy, there is no better time to make sure that brands and businesses are delivering the right message, in the right way and to the right audience. The organizations that do will not only be successful in today's business environment, they will be miles ahead when the economy turns."

About Redmark

Based in Cincinnati, Redmark is a strategic branding, design and new media firm obsessed with producing results that impact a client's brand and bottom line. Redmark helps clients develop and communicate their brand stories through a variety of strategic and creative channels, from print and online advertising, to packaging and web design. For more information on Redmark and its capabilities, visit

Contact Information: Media Contact: Bryan Kopp 513-248-8500 Kevin Wilson 513-898-1008