GNC Sponsors 'Ride Across America' by Phil Keoghan of CBS' Emmy Award-Winning Show "The Amazing Race"

Cross-Country Bike Event Features Appearances at 16 GNC Stores, Open Casting Calls for Fans Who Want to Be Contestants on the Next "Amazing Race" and Rallies to Help Raise Money and Awareness for the National MS Society

PITTSBURGH, PA--(Marketwire - March 23, 2009) - GNC today announced that it is the presenting sponsor of Phil Keoghan's new Ride Across America, kicking off in Los Angeles on March 28 and ending on May 9 in New York City (the day before the finale of "The Amazing Race 14").

As part of the sponsorship, GNC's on-site research and development team helped develop Phil's nutritional plan and will be providing the "Amazing Race" star with nutritional supplements for his daily dietary needs, including: GNC Maximum Greens Complete, Pro Performance AMP Amplified Whey Protein, Pro Performance AMP Amplified Maxertion N.O., Cytosport CytoMax Pre-Formance, Cytosport CytoMax Sport Drink, Mega Men Sport Vitapak, Powerbar Gels and Phil's newest nutritional product, NOW One Square Meal. NOW One Square Meal has a low glycemic index made from only natural sugars present in dried fruit and honey as well as a perfectly balanced amount of complex carbohydrates, protein, dietary fiber and healthy fats which provides energy in a sustained way. This great tasting bar is available only at GNC stores or on, and based on the meal replacement aspect and taste it will be a top seller.

The 40-day, coast-to-coast bike ride, "Ride Across America Presented by GNC," will provide "Amazing Race" fans opportunities to meet Phil at 16 GNC stores (see schedule below), attend open-casting calls for the next installment of "The Amazing Race," have Phil sign copies of his best-selling book "No Opportunity Wasted," and participate in rallies to help raise money and awareness for the National MS Society. As a special bonus, fans are encouraged to ride along with Phil as he departs from GNC stores throughout his journey.

"This is a great time to talk up the value of biking... it's not only good for your wallet but it also does wonders for your waistline as well," says Phil Keoghan. "GNC, with its Live Well approach to living a healthy lifestyle, is a great partner as we take that message across America. The Live Well mandate has perfect synergy with my personal philosophy called NOW (No Opportunity Wasted), which is all about living life to the fullest. Together with GNC, we want to share our message with as many people as possible during my 3,600-mile journey while at the same time raising awareness for the National MS Society, a fantastic charity I have actively supported for years."

During many of the stops across America, GNC and Phil will also be participating in rallies hosted by the National MS Society to build awareness for Bike MS and the MS movement. Customers are encouraged to participate by:

-- Donating at your local GNC store.

-- Donating online at, Ride Across America or the National MS Society.

-- Joining Phil at one of his 16 stops across America.

"All of us at GNC and the National MS Society are extremely impressed with Phil's commitment and dedication to living a healthy lifestyle and to his fundraising efforts for the National MS Society," says Tom Dowd, Executive Vice President, Stores, Operations & Development for GNC. "Having been fans of the 'The Amazing Race' and Phil from the first season, we recognized what a great opportunity this was to partner with Phil and raise money and awareness for Bike MS and the National MS Society.

"We're also very excited to have the opportunity to be the sole retailer of Phil's fantastic tasting nutritional diet and sports bar, NOW One Square Meal, a total meal replacement that is guaranteed to be a top seller at our GNC stores," adds Dowd.

For additional information on NOW One Square Meal, visit

The schedule for Phil's GNC's store visits is:

--  March 27:  Fox Hills Mall, Culver City, CA
--  March 29:  Mall Victor Valley, Victorville, CA
--  March 31:  Blue Diamond Crossing, Las Vegas, NV
--  April 10/11:  Southland Shopping Center, Aurora, CO
--  April 17:   Southpointe Pavilions, Lincoln, NE
--  April 18:  Shadow Lake Town Center, Papillion, NE
--  April 20:  Pine Tree Plaza, Altoona, IA
--  April 24/25:  Piper's Alley, Chicago, IL
--  April 29:  Polaris Towne Center, Columbus, OH
--  May 1:  GNC Headquarters 550 Wood Street, Pittsburgh, PA
--  May 2:  Robinson Town Center, Pittsburgh, PA
--  May 4:  Valley Mall, Hagerstown, MD
--  May 5:  Washingtonian Center, Gaithersburg, MD
--  May 6:  White Marsh Mall, Baltimore, MD
--  May 7:  Andorra Shopping Center, Philadelphia, PA
--  May 8:  2 Broadway and Beaver Street, New York, NY

For more information on Ride Across America Presented by GNC, go to

Mega sports and entertainment agency, IMG, was instrumental in bringing both GNC and their client Phil Keoghan together for "Ride Across America" and NOW One Square Meal.

About GNC

GNC, headquartered in Pittsburgh, Pa., is the largest global specialty retailer of nutritional products; including vitamin, mineral, herbal and other specialty supplements and sports nutrition, diet and energy products. As of December 31, 2008, GNC has more than 5,200 retail locations throughout the United States (including 954 franchise and 1,712 Rite Aid store-within-a-store locations) and franchise operations in 44 international markets. The company -- which is dedicated to helping consumers Live Well -- also offers products and product information online at

Contact Information: Media Contact: Laura Brophy 212-537-5177, Ext 2

Ride Across America Presented by GNC