Leading Companies Are Powerfully Sustaining Their Business Ecosystem

Carbon and Cost Emerged as the Two Areas That Mattered Most for Companies Looking to Measure the Success of Their Sustainability Initiatives

BOSTON, MA--(Marketwire - April 7, 2009) - Leading companies have made a resoundingly strong business case for the adoption and expansion of genuine, sustainability-driven strategies and initiatives, demonstrating that sustainability delivers dramatic competitive advantages, particularly in recessionary times, as indicated in "Sustainability Matters: The Corporate Executive's Strategic Agenda," published by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS). Obtain a complimentary copy of the Sustainability report at http://www.aberdeen.com/link/sponsor.asp?cid=5671.

The current global economic crisis has brought increased discussion of the long-term viability and true benefit of sustainability strategy to the fore. The desire for social and environmental stewardship is revealed to be the number one driver for the adoption of sustainability strategy (56% of research survey respondents) and results also show that genuine stewardship conveys a competitive advantage. Three key performance criteria that significantly impact both corporate carbon emissions and operating expenses were used to define the leaders:

* An 11% decrease in paper costs

* A 10% decrease in overall facilities costs

* A 9% decrease in energy costs

"Top performing sustainability initiatives are driven by strategies that engage visionary and meaningful activities and projects that improve organizational performance, culture, and processes -- as well as society and the environment," says Jhana Senxian, report author and Sustainability & Corporate Responsibility Analyst at Aberdeen Group.

The full report includes insights into the strategic actions companies are taking, the capabilities they seek and the technology solutions they deploy in pursuit of their sustainability and corporate responsibility goals. A complimentary copy of this report was written in support of the Marrakech Process of the United Nations on Sustainable Consumption and Production, and is made available due in part to the following underwriters: Cintellate, ESS, and StakeWare, Inc.

Access complimentary Information Technology Research.

About Aberdeen Group, a Harte-Hanks Company

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen™ for insights that drive decisions.

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Contact Information: Media Contact: Jhana Senxian Aberdeen Harte-Hanks (617) 854-5363 Jhana.senxian@aberdeen.com