Wistia Rolls out Zebra: Second-by-Second Video Tracking for Private and Public Audiences

Power to Track, Monitor, Analyze Website Video Viewing for Any Size Company

LEXINGTON, MA--(Marketwire - May 12, 2009) - Business video sharing provider Wistia (http://wistia.com) today announced it's taking the wraps off its new edition of its hosted video sharing service, code named Zebra. Zebra is a video management console that serves as a destination for both private, and now public, video sharing. Zebra offers embedded video metrics that give companies second-by-second tracking of video engagement that allows them to closely monitor and analyze the behavior patterns of their online viewers.

View a 1-minute introduction video to Zebra: http://wistia.com/pages/zebra_launch

"Adding video and Wistia to my client's landing page helped increase conversions by over 300%," said Matt Martone of Clixlocal.net, a Newark, NJ based search engine marketing consultant and video site designer.

The Wistia application is used by any industry that believes in collaboration, including creative agencies, warehouse automation, entertainment, apparel, retail, life sciences, manufacturing and others, to sell, market and train with online video.

"For the first time small businesses have a tool they can use to track viewership second-by-second on their own videos instantly -- something previously the exclusive domain of only the largest of media companies," said Wistia CEO Christopher Savage. "We consider Zebra a big leap forward for small businesses, giving them access to crucial data they've never been able to measure before."

Among navigation improvements, support for High Definition, and a simplified user interface, Zebra's key feature set includes embedded video metrics that allow videos to be tracked on websites or blogs that are set up outside of Wistia's own private hosted environment.

"We use Wistia to track video usage directly from our website," said Daniel Woodward, a Zebra beta tester and Marketing Coordinator for TRS-RenTelco and TRS-Environmental, divisions of McGrath RentCorp, a leading rental provider of electronic and environmental test equipment based in Dallas.

"Wistia allowed us to track how long customers view our videos and to make adjustments accordingly. Already some 600 views were analyzed by the Wistia service within the first month, and that's without any outside promotion. We evaluated about 30 other solutions before deciding on Wistia; it has so far been the best choice in terms of both quality and price," added Woodward.

Zebra End User Benefits:

--  Track exactly how people interact with your videos second-by-second,
    where they fast forward, rewind or stop watching
--  Every individual's viewing session, location, organization and IP
    address are captured
--  Viewing sessions are aggregated by video to determine overall video
--  Standardized pricing and ability to buy online with a credit card
--  Improved segmentation for managers allow them more control and easier
--  Finer grained permissions give more control over how private viewers
    can access content

Wistia works individually with companies to ensure that their customers have the optimal video experience, with the highest resolution possible without compromising delivery speed.

Pricing & Availability

Wistia follows a software-as-a-service (SaaS) model with a monthly subscription. Packages start at $79 per month, which include one manager, up to 50 contacts for private viewing and 500 trackable plays. Pricing is available at http://wistia.com.

About Wistia, Inc.

Founded in 2006, Wistia is a provider of business video sharing, management and collaboration tools for sales, marketing, and training applications. Wistia offers a turn-key video management platform without IT personnel involvement. Wistia can apply to all industries seeking to share video in their business communications both privately and publicly. Sample customers include A&E, Blue Marble Media, Cirque de Soleil, Cushman & Wakefield, GI Dynamics, Gore Medical, Nestlé HealthCare Nutrition, Sonus Networks, and Tribal DDB Worldwide.

For more information visit http://wistia.com or contact Wistia at 430 Marrett Road, Lexington, MA 02421. Tel. 888.4WISTIA. Email: sales@wistia.com

Contact Information: Press Contact: Victor Cruz MediaPR vcruz@mediapr.net Tel. 401.349.3369