LBi Special Ops Media relaunches Three Olives Vodka by giving fans a chance to star in the brand's 'What's Your O-Face?' campaign

PRESS RELEASE
Stockholm/Amsterdam, 12 May 2009

LBi Special Ops Media have launched the 'What's Your O-Face?' digital
campaign for Three Olives Vodka, a Proximo Spirits brand.  Through a
mix of compelling design, technology and social media components, the
campaign reminds people that Three-O is seriously premium and
seriously fun Vodka. Fans are being asked to upload their own
'pictures of pleasure' onto the site, be judged by their peers and
rally voting outside the site using special widgets that plug into
Facebook and social networking sites.  The winner will star in a
national ad campaign winning $10,000.  An 'O-Face' is a look of happy
excitement after drinking one of the Three-O vodka drinks and the
campaign will be judged on May 31.  Five finalists will be flown to
New York and asked to take part in a photo shoot to become the face
of the brand.

http://www.threeolives.com/o-face/

LBi Special Ops Media have been in charge of developing the online
brand through website development, online creative, media planning,
online press and digital strategy.  The campaign is supported with
print media, out of home media, publicity and a targeted online media
campaign that includes high impact custom placements and flash
display ads on sites like PerezHilton.com, and Maxim.com. In
addition, the contest site employs innovative elements including a
voting gallery, a widget that entrants can embed on a blog or social
network site to spread the word and gain votes, implementation of
Facebook Connect to register and broadcast actions to friends and a
Facebook Application that easily allows users to rack up votes within
their friend network.

Gino Luci, Brand Manager for Three Olives is keen to spread the brand
message: "Three Olives is the most exciting vodka brand in the
market, carving out a niche from our stuffy and pretentious
competitors with a single-minded message of being seriously fun.  We
are dedicated to bringing the fun back to vodka and want our fans to
be a part of it. We're shaking up the category through innovation in
every aspect of the brand - advertising, promotions and exciting new
flavors - and the results are showing."

Jason Klein, co-CEO LBi Special Ops Media "The O-Face promotion
proved to be the perfect fit to reap the benefits of Facebook Connect
and help it stand out from the oversaturation of brand-centric UGC
efforts.  We were fortunate to have a client who allowed us to take
them on this journey to become the first spirits brand to employ this
platform.  For a brand like Three Olives that thrives in the real
world with word of mouth enthusiasm, harnessing the social
evangelical power of Facebook and making it the cornerstone of a 360
degree marketing campaign, seemed a natural fit.  And, so far, the
results are proving us right."

For further information please contact:
Jason Klein, co-CEO, LBi Special Ops Media
+1 212 219 06 00, jason@specialopsmedia.com
Sarah van Praagh, Press contact, LBi UK
 +44 20 7063 6465, Sarah.VanPraagh@LBi.com
Eva Ottosson, Group Communications Manager, LBI International AB
+46 709 41 21 40, eva.ottosson@lbi.com

About LBi:
LBi is a global digital marketing and technology agency, blending
insight, creativity and expertise to solve business problems. The
largest genuinely full service agency of its kind in Europe, LBi
provides the full range of digital capabilities, including digital
strategy, branded content, service design, media, CRM, technology,
managed hosting and support services. The Company employs over 1,500
professionals located primarily in the major European, American and
Asian business centers; such as Amsterdam, Atlanta, Berlin, Brussels,
London, Milan, Mumbai, New York, Paris and Stockholm. LBi is listed
on Nasdaq OMX in Stockholm and NYSE Euronext in Amsterdam (symbol:
LBI).
www.lbi.com