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Pizza Patrón Opens Second Quick Service Pizza Restaurant
Nation's #1 Latin Pizza Brand Expands Groundbreaking Concept
| Source: Pizza Patron
SAN ANTONIO, TX--(Marketwire - July 1, 2009) - Pizza Patrón, the premier Latin pizza
brand, today announced the grand opening of its second Quick Service Pizza
(QSP) outlet in San Antonio, Texas. The restaurant is located at 827 S.
Zarzamora St. in a densely populated residential community, just west of
downtown.
The new location opened for business June 8 and quickly surged to the
chain's number one spot in weekly sales, as did its predecessor, the first
QSP outlet in San Antonio, located at 3116 Nogalitos.
Pizza Patrón is advancing its QSP concept to bring the convenience and
value of fast-food to the pizza segment. The new restaurant is a standalone
location that features three distinct points of service for customers -- a
drive-thru order menu with pick-up window, a walk-up order window, and a
colorful lobby strategically developed with a warm, food-centric retail
environment.
"We work diligently to be innovative leaders in our industry and we have a
singular driving purpose -- to do a better job serving our customers," said
Andrew Gamm, director of Brand Development for Pizza Patrón. "We learned a
lot from the launch of our first QSP location, and we are thrilled to be
expanding this segment-changing concept."
Pizza Patrón worked hand-in-hand with Lincoln Ovens to develop the new
"Fast-Bake" technology that can be added to any of the company's existing
impinger-style ovens. The new system allows for custom-made pizzas to be
baked in just over three minutes, which drastically decreases customer wait
time and increases production capabilities.
The company hopes to add more QSP units in other markets soon and has
developed models for custom-build projects, as well as existing pad-site
remodels. This new paradigm broadens the chain's real estate options for
franchisees and creates an effective option for heightened brand visibility
in the marketplace.
Since 1986, Pizza Patrón has been celebrating the diversity of the Latin
culture and lifestyle in its stores. Today, the company operates 90 stores
in six states and plans to have 750 stores nationwide within a decade.
Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned
and operated by franchisees.
About Pizza Patrón -- Pizza Patrón was founded by Antonio Swad in 1986.
Since franchising began in March 2003, the brand has grown from four
locations in Dallas to 90 locations in six states, with more than 40
additional stores under development. Pizza Patrón features festive,
Latin-influenced pizza stores that are community-based in Spanish-speaking
or predominately Hispanic neighborhoods. Since 2006, Pizza Patrón has
expanded its menu to include new items such as Patrón Dips™, Fiesta
Wings™, BreadStix™, QuesoStix™ and Churros. In addition, they
successfully rolled-out their LISTA-NOW READY™ pizza program nationally.
The
carry-out pizza chain also features a variety of different store models
including DINE-IN, RAPIDITO™ (airports/malls), TIENDITA™ (portable
mini-store extension) and their QSP™ (Quick Service Pizza) drive-thru
concept. All pizza dough is made fresh throughout the evening; no
preservatives are added or needed. The sauce is prepared fresh in the
stores from crushed Roma tomatoes and marinated with a secret blend of
herbs and spices. Only 100 percent mozzarella cheese is used on all pizzas.
X-Large pizzas are offered at prices as low as $6 for cheese and one
topping and $4 for the same medium AMIGO PIZZA™. An X-Large 'La Patrona'
deluxe pizza with everything is priced as low as $8.
For more information, visit http://www.pizzapatron.com/.