Media Advisory: Harte-Hanks Trillium Software to Host Web Seminar Titled "Maximizing Your SAP Investment Through Quality Data"

Web Seminar to Feature Executives From SITA CORP and Trillium Software to Help Customers Capitalize and Make the Most of Their SAP Applications With Improved Data Quality


BILLERICA, MA--(Marketwire - July 24, 2009) -


What/Who: Trillium Software, a business of Harte-Hanks (NYSE: HHS) and a leading enabler of Total Data Quality™ solutions, will co-host a Web seminar aimed at helping customers maximize their existing SAP investments through improved data quality processes and solutions. Combined with SITA CORP, an influential SAP integration consultant and business management solutions organization, Trillium Software will outline key challenges and potential solutions for utilizing data quality to improve management and transactional transparency while better utilizing resources across the entire enterprise.

Date: Tuesday, July 28, 2009 at 11:00 a.m. EDT / 8:00 a.m. PDT / 16hr00 BST

Registration: Pre-registration is now open and required for participation (copy and paste this link in a Web browser):

https://trillium-software.webex.com/trillium-software/onstage/g.php?t=a&d=740568910

Why: The demand for data for tactical and strategic operations, agenda setting, and execution is increasing every day. SAP customers understand the negative impact that poor quality data has on transactional execution, management transparency and resource utilization. With increased reliance on data, ensuring that the data is of high quality -- standardized, consistent, and timely -- is vital to maximizing SAP investments to run the most efficient and profitable business. Unfortunately, many companies struggle to correctly identify, plan, and execute effective data quality programs.

Trillium Software executive David Pietropaolo and SITA Corporation executive Jason Childers will explore how to meet these data quality challenges within an SAP environment through SAP connectors for data quality.

The executives will reveal how to avoid the following issues:


- Belief that data quality is someone else's responsibility.

- Failure to address data quality until a crisis occurs.

- Failure to institutionalize the principles of data quality as part of a high performing culture versus a simple one-time event.

- Failure to acknowledge diversity in how people interact with data.

SITA CORP is a global provider of proven business management solutions and consulting services for SAP customers. It assists leading private and public companies in all industries adapting and leveraging technology to solve business challenges, expedite growth and reduce costs. SITA CORP's Enterprise Information Management (EIM) Group is recognized for expertise in Master Data Management, SAP® Interactive Forms by Adobe, and best practices in information management. SITA CORP also provides managed services and leading mobile solutions.

Media Contact: Editors and reporters may contact Michael Antonellis, corporate communications manager, Harte-Hanks Trillium Software, at (978) 439-3813 or michael_antonellis@trilliumsoftware.com.

About Harte-Hanks

Harte-Hanks® is a worldwide direct and targeted marketing company that provides marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Visit the Harte-Hanks Web site at http://www.harte-hanks.com or call (800) 456-9748.

Harte-Hanks Trillium Software® enables organizations to achieve Total Data Quality by providing a full complement of technologies and services providing global data profiling, data cleansing, enhancement, reporting and data linking for e-business, customer relationship management, enterprise resource planning, supply chain management, data warehouse, data governance, and other enterprise applications. For more information about Trillium Software and its offerings, call (978) 436-8900 in the USA and in the United Kingdom call +44 (0) 118 940 7666 or visit Trillium Software online at http://www.trilliumsoftware.com.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc., and its subsidiaries, including, without limitation, Harte-Hanks, Trillium Software, Total Data Quality and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information: Contact: Michael Antonellis corporate communications manager Harte-Hanks Trillium Software (978) 439-3813 michael_antonellis@trilliumsoftware.com