SEMPO and Search Engine Strategies to Present Webinar on 'How Search Engines Work'

ADVISORY, Feb. 25, 2010 (GLOBE NEWSWIRE) -- Search Engine Marketing Professional Organization (SEMPO) and their sponsor Search Engine Strategies (SES) are pleased to present this sponsor-produced webinar designed to provide valuable information and insights about the search marketing industry.  

WHAT: "How Search Engines Work" webcast

There's a lot of guesswork in the SEO community when it comes to understanding how search engines work. This can often hinder search engine optimization efforts because your SEO vendor may actually be practicing on you.

So if you had a better understanding of how search engines really work yourself, it would be easier to accept sound advice and true best practice when it comes to improving your ranking. Mike Grehan is a recognized international expert in the field of SEO. He has written books and white papers which have helped explain the process of information retrieval on the web in easy to understand terms to tens of thousands of online marketers.

In this free webinar he will debunk many uninformed theories about what happens when search engine crawlers visit your website and what happens after that. Crawling and indexing billions of pages on the web is a nontrivial and very complex task for search engines such as Google. But for years Grehan has used simple examples and analogies to help marketers get a better grasp of the process and how to better develop their websites to achieve truly optimized results.

During this session you'll become much more aware and confident in your knowledge of:

  • How search engines crawl the web
  • How search engines catalogue the data and index documents
  • How to create keyword rich web pages for easier and more relevant indexing
  • How search engines use linkage data and social network analysis to rank and retrieve documents
  • How search engines are introducing newer file types such as video in blended search results
  • How end user behavior influences search engine results
  • How social media plays a role in sending "new signals" to search engines
  • How this new decade and the new information retrieval techniques may advance beyond the HTTP protocol

Simply put, this webcast will put you miles ahead of your competition (and maybe even your SEO vendor) by improving your understanding of information retrieval and how its future development will change digital marketing. 

WHO: Mike Grehan, Incisive Media Global Vice President of Content, SES, Search Engine Watch and ClickZ

WHEN:  Tuesday, March 9, 2010, 12:00pm Eastern

WHERE: Online Webcast


ADDITIONAL INFORMATION:   This is a free webinar for SEMPO members and non-members. An archived copy of the session will be listed with the past SEMPO webinars within 24 hours of the event at

About the Search Engine Marketing Professional Organization (SEMPO)

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research and creating a better understanding of search and its role in marketing. Representing thousands in 40 countries, SEMPO has more than 800 members. It represents the common interests of companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are funded in part by Yahoo!, Google, SMX, Search Engine Strategies, DoubleClick, Baidu, and MediaPost. For more information or to join the organization, visit

The Search Engine Marketing Professional Organization logo is available at


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