Aberdeen Report Details Process Manufacturer's 2010 Economic Recovery Through New Product Development

BOSTON, MA--(Marketwire - March 18, 2010) -  For many process manufacturers, 2009 proved to be a very difficult year. Poor revenue performance forced executives to cut costs in order to save profits. However, as attention turns to 2010, these same companies are becoming optimistic again about revenue growth based on plans to develop and launch great new products. Aberdeen, a Harte-Hanks Company (NYSE: HHS), has published The State of PLM for Process Goods: Profitable Products, Regulatory Compliance and IP Protection report that details the approaches that these manufacturers are using to formulate new products.

"The pressures driving product development improvement initiatives for process manufacturers actually hasn't significantly changed," observes Chad Jackson, Vice President & Principal Analyst, Product Innovation & Engineering, Aberdeen Group. "If anything, it just put more emphasis on those pressures. However, we did find that some specific practices around formulation correlated with a 15% net increase in revenues over the past year. That is a significant accomplishment considering how much the economic recession has affected manufacturers over the last 12 months."

The study finds that companies that are successful with managing product development knowledge, centralized management of product information and developing formulas in a structured fashion are often seeing significant business benefits. This report enables readers to take advantage of the lessons learned from these companies while avoiding the pain points and obstacles encountered by their peers.

To obtain a complimentary copy of the report, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=6288&camp2.

Visit Research.Aberdeen.com for additional access to complimentary Product Innovation and Engineering Research.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

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