Releases QuickStart Application

Set-up Wizard Helps SMBs Without In-House Accounting Expertise Switch to FinancialForce Accounting Faster

SAN MATEO, CA--(Marketwire - March 29, 2010) -, the global leader in online cloud accounting solutions built natively on the platform from, has launched QuickStart, a wizard-driven application that helps organizations set up their accounts online quickly and easily.

QuickStart is designed to help small and medium size organizations with limited in-house accounting resources or standard accounting requirements to set up their chart of accounts, the vital coded listing of all the accounts used by an organization. It also benefits larger organizations that want to take an industry 'best practice' approach to accounting.

"QuickStart is a great example of how we can quickly respond to customer feedback," said Jeremy Roche, president and CEO, " is a compelling offering for companies of varying sizes. It is more comprehensive than other on-demand accounting solutions and therefore we have found that some businesses with limited accounting resources need assistance setting up their chart of accounts. That is hardly surprising, since even experienced accountants do not change their accounting system every day. Yet the design of your chart of accounts is critical to how you structure financial information. Get it wrong, and you may struggle to report on the most important financial and operational trends in your business."

The 10-step QuickStart application provides straight-forward, pre-defined steps for setting-up FinancialForce Accounting. A default chart of accounts will provide users with a starting point based on five sector templates:

  • IT/high tech
  • professional services
  • media
  • medical services
  • generic

The professional services template, for example, enables users to account for consulting revenue, while the media template accounts for items such as advertising sales. This new wizard-driven approach to setup can reduce the time it takes users to create and refine their accounts structure by up to 75%, even if they have never designed a chart of accounts before.

"QuickStart enables customers to set-up and start using FinancialForce Accounting within hours even if they have never designed a chart of accounts before," added Roche. "They can then customize their accounting system further as their business grows."

Additional links
QuickStart page and screenshots: recent announcements:

About is a unique online cloud accounting solution -- the only one to be built natively on the platform from It allows finance teams of organizations using Salesforce CRM -- the world's most successful online solution -- to truly 'Speak Salesforce' in a way no other cloud accounting system can do, dramatically simplifying processes like invoicing, collecting cash and servicing customers.

As the only financial management solution that 'Speaks Salesforce,' does for finance what has done for CRM -- it gives organizations a complete understanding of their financial and business performance that is 100% up-to-the-minute and accurate.

FinancialForce Accounting's unique real-time design is always in balance and up to date, delivering the confidence of reliable figures from secure systems, looked after by the world's most trusted enterprise cloud computing platform. It is aimed at organizations outgrowing their original accounting applications and looking for a simple yet powerful accounting solution with the capability to support them as they expand locally and even internationally. was funded with an investment from UNIT4 (parent company of accounting software specialist CODA) and It combines CODA's 30 years of designing and building financial applications, with the platform's decade of dependability, availability and security.

The result is a range of cloud computing applications, including FinancialForce Accounting -- a full Software as a Service (SaaS) accounting application -- delivered on a subscription basis; the first international SaaS accounting system developed on's cloud computing platform,

Contact Information:

Nicole Wasowski

(415) 992-4400