Loan Value Group Selects DMi Partners as a Strategic Partner for's Outreach to Responsible Homeowners Concerned About Negative Equity

RUMSON, NJ--(Marketwire - April 6, 2010) -  Loan Value Group LLC today announced it has selected DMi Partners Inc., a full-service interactive marketing and e-business management firm, as a strategic partner to manage customer outreach for its Responsible Homeowner Reward program, including online and offline direct marketing tactics. 

RH Reward is a unique program that provides cash payments to eligible homeowners affected by negative equity who remain current on their mortgages. Borrowers are pre-selected by the owners of their mortgage and there is no cost to the borrower. The amount of individual Rewards depends on many factors, including the size of the mortgage and its current loan-to-value ratio. Write-down of mortgage principal, with its possible consequences for the borrower's credit score, is not required. And the entire enrollment process can take place in as little as 48 hours. 

"DMi's extensive background in directly engaging a wide range of consumers is a critical element in this assignment," said Jason MacRae, Executive Vice President of Loan Value Group. "In addition to its proven online and offline direct marketing tools, DMi will also provide Loan Value Group with the creative design, search engine optimization, hosting, and data management needed to support the rapid growth of the RH Reward program."

"The fact that an estimated 15 million homeowners in the U.S. are underwater on their mortgages demonstrates the need for a truly creative solution that doesn't require government subsidies or mandated programs," said Patrick McKenna, CEO of DMi Partners. "What we are finding in our outreach to eligible borrowers is how quickly they embrace RH Reward and completely buy into its core concept: that responsible homeowners deserve a break."

About DMi Partners
DMi Partners is a full-service interactive marketing and e-business management firm that connects clients with their target customer demographic through services such as search engine marketing, media planning, and customer acquisition, retention, and relationship management programs.

Founded in 2003 with offices in Philadelphia, PA, Boca Raton, FL, and San Francisco, CA, DMi Partners delivers dramatic results for clients across a wide range of industries including retail, telecom, and financial services. Through a diverse knowledge base and commitment to service, DMi Partners creates innovative, cost effective, and results-driven solutions for each client's individual needs.

About Loan Value Group LLC
Loan Value Group LLC, based in Rumson, NJ, is a solutions provider to owners of risk that directly addresses strategic default. LVG's incentive-based solutions allow mortgage owners and servicers to positively influence consumers by rewarding timely mortgage payments. LVG is the exclusive provider of the Responsible Homeowner Reward ("RH Reward"). Institutions can learn more by contacting Frank Pallotta ( or visiting Loan Value Group. Consumers can learn more by visiting

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