Mom Wants to Hear Your Voice, Help Her With Clarity

Clarity's New Amplified Phone Has Everything Your Mom Could Want, But Send Flowers Too

CHATTANOOGA, TN--(Marketwire - April 28, 2010) -  Clarity®, a division of Plantronics (NYSE: PLT) that has helped connect family and friends with hearing loss for more than 40 years, today released a new solution perfect for your favorite mom. Every feature of the new Clarity XL45™ amplified telephone -- from the Digital Clarity Power™ amplification to the large, backlit buttons -- is designed for those with hearing and vision loss in mind, making talking to your mom simple again.

Taking the worry out of new technology, the Clarity XL45™ includes ClarityLogic®, a new, patented and unprecedented service from Clarity that personalizes the phone uniquely for the end-user's needs. Mom can simply call an 800-phone number and a Clarity representative will remotely evaluate the phone and adjust settings for her as needed, such as programming the phonebook or customizing the amplification.

"Before giving my parents a Clarity phone, I found myself hesitating to call because I knew it was nothing but frustration for them," said John West, 63, of Hopkinsville, Ky. "It was a practical gift that has meant a lot to my parents, particularly my mother."

The Clarity XL45™ can be purchased online at where Clarity is offering a limited time special of 15% off for Mother's Day. 

The phone uses Digital Clarity Power, a patented technology only found in Clarity phones that can distinguish between incoming voices and background noises and ultimately amplify up to 50 decibels the sounds a user wants to hear. The phone also amplifies outgoing voices up to 15 decibels and includes options for additional equipment such as ring notification flashers and bed shakers. With bold, backlit buttons and displays the phone is also easier to use for those with sight loss and arthritis.

"We love hearing success stories of our phones reconnecting families," said Carsten Trads, president of Clarity. "Each time we upgrade a phone or add a new feature like ClarityLogic we hear from dozens of people saying, 'This is exactly what we needed.' And more often than not, they mention how exciting it was for their mom to be able to call family and friends again."

The Clarity XL45™ includes a large, tilting LCD display for caller-ID and other functions, amplified speakerphone, large keys that speak back the number that was pushed, and four speed dial buttons. The ringer has multiple tone options, can reach 90 decibels and includes a built-in flasher for visual notification. To help you keep in touch when the power goes out, the phone has Dual Power Backup.

About Clarity
Clarity® is a leading supplier of amplified telephones, notification systems, assistive listening devices and other communications devices for those with hearing loss. A leader in sound amplification, Clarity's patented technologies, Clarity® Power™ and Digital Clarity Power™, provide customized solutions for customers who otherwise could not communicate easily and effectively with the outside world. As more people begin to address their hearing needs, Clarity will continue to provide effective technologies that are simple and easy to use. For more information about Clarity and its products, please call 1-800-426-3738 or visit

New Amplified Phone for Moms with Hearing Loss