iRiver Selects Devicescape's Easy WiFi for Its New E-Readers

Innovator in Mobile Devices Licenses Easy WiFi to Ensure Effortless Global Connectivity

SAN BRUNO, CA--(Marketwire - May 5, 2010) -  Devicescape today announced that iRiver, Ltd., a global leader in cutting-edge products for the digital world, has licensed Devicescape's Easy WiFi for use in its new WiFi e-readers. iRiver, known for delivering convenient, people-oriented products that are easy to use, will use Easy WiFi to ensure hassle-free connectivity to WiFi hotspots all over the world.

E-readers are sweeping the world as the "next big thing," with recent sales of e-readers expected to hit $9 billion in 2013, according to In-Stat. But while these new devices are meeting demand for greater functionality and innovation, they are also often difficult to connect to WiFi for the average user. With this in mind -- as well as a stated mission to provide "maximum usability" and "simple design" in its cutting-edge digital products -- iRiver selected Devicescape's Easy WiFi to ensure its new e-readers will deliver a seamless WiFi experience to its customers. In fact, with Easy WiFi, the iRiver devices will seek and connect to WiFi automatically, with little or no user effort.

"Devicescape's Easy WiFi is a natural fit with our new E-Books and even more so, our company, as it aligns with our mission to deliver devices that are easy to use and provide maximum functionality," said Mr. Y.H. Lee, CTO, Product Development Division, iRiver. "We expect to expand Easy WiFi capabilities to every future model of iRiver e-readers going forward, helping us continue to meet the demands of our valued customers."

"Today's electronics provide amazing functionality by working with web-based content and applications, and WiFi is an increasingly important way for these devices to connect," said Dave Fraser, CEO of Devicescape. "Easy WiFi allows for an effortless connection to hotspots all over the world, making WiFi as simple to use as a cellular and ensuring that device manufacturers can see their vision truly realized."

Delivering innovative products to market quickly is often difficult, especially given the challenges associated with acquiring, integrating and validating unfamiliar technologies like WiFi. By turning to Devicescape for its proven Easy WiFi technology, iRiver benefits from a single solution which provides compatibility with hotspots all over the world in a small, future-proof device footprint. Benefits to the end user include reduced complexity and the capability to customize and choose their WiFi providers from the thousands supported by Easy WiFi.

For more information about Devicescape Easy WiFi, please visit

about iRiver Ltd.
iRiver Ltd. is the global digital A/V product powerhouse. Since its founding in 1999, iRiver has become renowned for its product innovation, style-driven technology, and track record of market dominance. The company's ever expanding digital product lines include: Multimedia Devices (MP3, MP4, PMP, DMB), Network Devices (Home Media Center, WiFi Network, Navigation products) and Content Devices (E-Dictionary, E-Book). For more information on iRiver and its product lines, please visit: /

About Devicescape
Devicescape is the leader in Easy WiFi. The company has worked with device manufacturers and service providers since its inception and has hundreds of design wins in the best WiFi products. Its market-specific solutions -- Easy WiFi for Handsets, Easy WiFi for PCs and Easy WiFi for Devices -- allow for the creation of superior products which are powerful, yet easy to use and compatible with a global network market. 

Headquartered in San Bruno, California, the company is privately held and backed by leading venture capital companies including Kleiner Perkins Caufield & Byers, August Capital, Enterprise Partners, and JAFCO. To learn more, please visit

Devicescape is a trademark of Devicescape Software, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.

Contact Information:

Media Contacts:
Kathleen Shanahan
BOCA Communications
Phone: 415-738-7718, ext. 1