ATLANTA, GA--(Marketwire - May 7, 2010) - Pizza Patrón, the premier Latin pizza brand, is entering the Atlanta market. On April 21, 2010, it opened the first of 16 stores set out in a development agreement with Bosiba, LLC.
The new Pizza Patrón is located at 5067 Buford Highway at the intersection of Shallowford Rd. in Doraville. The opening met an enthusiastic response from the community with large turn-outs and many repeat customers. The second of three stores planned this year will open next month at Indian Trail Rd south off I-85. The development agreement strategically rolls out Atlanta's expansion with four more openings in 2011, four in 2012 and five in 2013.
"Overall, Atlanta residents love new restaurant concepts, and the area has a significant Hispanic population," said Armando del Bosque, CEO of Bosiba, LLC. "There is enormous potential here, and we are very excited to have the opportunity to introduce Atlanta to the number one Latin pizza brand in the country."
Amidst the worst economic crisis over the last 50 years, Pizza Patrón experienced solid growth in 2009. A notoriously tough year for most U.S. businesses, the chain posted comparable sales increases of 3.9 percent for 2009 over 2008. The company cited Hispanic population growth and growth in Hispanic consumer spending, twice that of general market spending (2.0 percent for non-Hispanic consumers versus 6.4 percent for Hispanic consumers between 2005 and 2008), as one of the reasons for its continual growth. The company has also credited successful execution of several strategic, brand-loyalty campaigns which are ongoing.
"Atlanta has done a lot of work to integrate Hispanics that have recently moved into the U.S.," said Del Bosque. "Pizza Patrón can help in these efforts, as we are a chain that feels comfortable and welcoming to first, second, and third generation Hispanics, as well as people of every ethnic demographic. Everyone loves pizza, and everyone likes a slice of the Latin lifestyle from time to time. That's what we do -- celebrate the Latin life every day."
Approximately 93 percent of Pizza Patrón restaurants in the U.S. are owned and operated by franchisees. Pizza Patrón plans to have 750 stores nationwide within a decade.
"We hope to eventually have restaurants serving every Latin community across the U.S.," said Andrew Gamm, Brand Director of Pizza Patrón Inc. "Our entrance into the Atlanta market is an important step in achieving that goal."
About Pizza Patrón
Pizza Patrón, America's #1 Latin pizza brand, offers traditional pizza, wings and sides in its community based, Latin-influenced stores. Pizza Patrón was founded by restauranteur Antonio Swad in 1986, in Dallas, Texas, and today operates 99 dine-in and carry-out restaurants in six states with 40 more under development. Pizza Patrón has franchise opportunities available in prime markets throughout the country offering a proven system for hard-working franchisee candidates. In 2007, the brand received international news coverage when it decided to accept Mexican Pesos at all of its locations, gaining over 500,000,000 media impressions worth over $30 million in the U.S. alone. The company's medium AMIGO PIZZAS® start as low as $4 and X-Large LISTA-NOW READY™ pepperoni pizzas start as low as $6 all day, every day.
Website - www.pizzapatron.com
Facebook - http://www.facebook.com/pizzapatron
Twitter - http://www.twitter.com/pizzapatron
MySpace - http://www.myspace.com/mypizzapatron
YouTube - http://www.youtube.com/user/pizzapatroncorp
Contact Information:
Contact:
Sandy Bell
Phone 972-934-2850 x106
Fax 972-934-2870