MIDDLETOWN, NJ--(Marketwire - June 3, 2010) - The Devon Group, a branding, public relations and marketing services firm, today announced that it has received a 2010 Award of Distinction in the social media category from The Communicator Awards. The honor recognizes "Tweet Success," a social media campaign designed and implemented by The Devon Group to promote Human Resource Executive's (HRE) 12th Annual HR Technology® Conference and Exposition. This marks the second award that the firm has won this year for its use of social media.
The Communicator Awards is the premier awards program honoring creative excellence in communications professionals. The 16th Annual Communicator Awards were moderated and judged by the International Academy of the Visual Arts (IAVA), an organization comprised of more than 550 leading professionals from various disciplines of the visual arts. The organization is dedicated to embracing progress and the evolving nature of traditional and interactive media. Currently, IAVA membership includes a variety of acclaimed media, advertising and marketing companies such as Condè Nast, Estee Lauder, HBO, MTV, and Monster.com.
This was the first year that The Communicator Awards included a category for social media. The Devon Group's entry featured the use of LinkedIn, Facebook and Twitter to promote the 12th Annual HR Technology® Conference and Exposition, which was held last fall in Chicago, Illinois.
"Being acknowledged in this category is especially important because it validates the tangible results that The Devon Group generates for its clients using social networking platforms," said Jeanne Achille, The Devon Group's founder and CEO. "Social media is an essential component of any company's branding and marketing strategies and we are honored to receive this distinction from The Communicator Awards."
About The Communicator Awards
The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. Founded by communication professionals over a decade ago, The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. This year's Communicator Awards received thousands of entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. For more information, visit www.communicatorawards.com. The Communicator Awards is sanctioned and judged by the International Academy of the Visual Arts. Please visit www.iavisarts.org for a full member list and more information.
About The Devon Group
Founded in 1994, The Devon Group delivers quantifiable branding, public relations and marketing results to a wide variety of global companies and organizations. The Company's full range of brand definition and articulation, PR and marketing programs build awareness and accelerate sales. Winners of numerous awards for branding, writing outstanding feature stories and press releases, and designing and executing local, national and global print and online media campaigns, The Devon Group has also achieved certification as a Women's Business Enterprise (WBE) from the Women's Business Enterprise National Council (WBENC).
Headquartered outside New York City in Middletown, N.J., The Devon Group has offices in London and Waltham, Mass. For more information about The Devon Group, please visit www.devonpr.com or follow twitter.com/devongroup.