NEW YORK, NY--(Marketwire - June 4, 2010) - Leading U.S. Hispanic agency Wing (http://www.insidewing.com) received a Bronze award at this year's El Sol Latin American Advertising Festival for its "Lavadero" (Laundromat) commercial. Held each year in Donostia-San Sebastián, Spain, El Sol recognizes innovation in advertising.
In the 30-second TV spot, Wing depicts two Latino men in a laundromat, taking a hilarious turn to illustrate the long-lasting scent properties of P&G's Downy Ultra brand.
Commenting on the win, Gustavo Asman, Wing's Chief Creative Officer, said: "We are proud and truly honored to have our work recognized among the best and the brightest in the global advertising community. We are committed to reshaping what it means to be an agency in the Latino space, and to exploring exciting new ways to help grow our brands."
The award comes on the heels of Wing's "Lavadero" work being shortlisted at Fiap, the only spot of its category to be recognized. For a complete list of winners at the 2010 El Sol Latin American Advertising Festival, visit: http://www.elsolfestival.com/.
About Wing
Wing (formerly WingLatino) is a leading full-service marketing communications agency focused on the intersection of the U.S. Hispanic, Latin American and general markets, re-imagining what it means to be an agency in the Latino space. Wing's client roster includes some of the world's most recognizable brands, such as P&G's Pantene, Downy, Cover Girl and Olay, in addition to Goya Foods, Eli Lilly, IDT, and the Ad Council. An agency within WPP's Grey Group, Wing is headquartered in New York with offices in Miami. For a look at who we are and what inspires us, visit www.insidewing.com.
About EL SOL Latin American Advertising Festival
Founded in 1986 and organized by the Spanish Association for Advertising Agencies (AEAP), EL SOL takes place each May in Donostia-San Sebastián. With a mission to promote advertising creativity, EL SOL attracts the best works from Latin American countries, Portugal and the Latin community in the USA to compete for its Golden Suns. For more information, visit www.elsolfestival.com/index.asp.
