NEW YORK, NY--(Marketwire - June 7, 2010) - Jay Lenstrom, CEO of global marketing services company Red Peak Group, announced today the appointment of Robert Simpson as Vice President at RPMC. Based in Chicago, Simpson will lead strategic marketing planning and development across the company's client roster. He reports directly to Lenstrom.
"Robert brings to us a great experience of integrated promotions, sales management, and segment marketing over many big brands. He will play a key role in our commitment to providing the most effective brand building experience for our clients," said Lenstrom. "His expertise ideally complements and strengthens our core team and we're thrilled to have him on board."
Most recently Simpson served as North America Marketing Director at Motorola Inc, leading all internal and external marketing communications strategies to support the introduction and sales of companion products. Prior to Motorola, Simpson was at Kraft Foods handling external relations, multicultural marketing and customer marketing. Simpson's career began at Miller Brewing Company where he held several key roles gaining extensive expertise in national retail sales, consumer promotions, sports and multicultural marketing.
"The speed of change at RPMC is breathtaking," said Simpson. "Jay has assembled an extraordinary team that is already redefining how activation grows revenue for clients. I'm delighted to have the opportunity to join RPMC at this exciting time in its history."
About RPMC
With offices in New York, Chicago, Los Angeles and London, RPMC (www.rpmc.com) provides global brand experiences in the world of sports, entertainment and music. The company's service to clients focuses on the key disciplines of event management, entertainment marketing, hospitality and travel incentives, media promotions and sweepstakes services. RPMC provides a service tailor-made to the individual requirements of its clients, where the focus is always on delivering excellence. RPMC is a part of the Red Peak Group.
About Red Peak Group
Red Peak Group (www.redpeakgroup.com), a global marketing services company, offers brand consulting and design expertise at the core of a full range of marketing services providing global marketers unparalleled brand activation experiences.
