Adaptive Planning Recognized by Accounting Today as Top New Product for 2010

On-Demand Budgeting, Forecasting and Reporting Solution Awarded as Top Business Intelligence Product for Finance Professionals


MOUNTAIN VIEW, CA--(Marketwire - July 1, 2010) -  Adaptive Planning, the worldwide leader in on-demand financial planning and reporting solutions for companies of all sizes, today announced that Adaptive Planning 6.5 has been named the top new business intelligence product by Accounting Today as part of the publication's "2010 Top New Products." The first annual awards recognize the best new or significantly improved technology solutions that enable accounting and tax professionals to improve efficiency and profitability for their organization or clients.

Adaptive Planning's on-demand solution for budgeting, forecasting, reporting, and "what-if" analysis was selected based on its ability to provide a cost-effective, rapidly-deployable alternative to both manual, Excel-based processes and costly, complex enterprise software. Accounting Today highlighted the solution's usability, enhanced reporting capabilities, and integration with NetSuite's on-demand business management suite as key differentiators, as well as the company's leadership in extending comprehensive financial planning and reporting software to companies of all sizes.

"With the availability of lower-cost offerings, and a user base more educated about what business intelligence is and can do for them, BI is becoming an understandable, usable and affordable initiative for small and midsized businesses and CPA firms," said Accounting Today editors. "Our Top New Product choice in this category also represents where BI software is going."

The prestigious awards recognize 17 companies in 16 categories. Recipients in other categories include NetSuite, Intacct, Sage, Intuit and Thompson Reuters.

"It is an honor to be named among the leading companies receiving these awards," said William A. Soward, CEO of Adaptive Planning. "This recognition is a testament to both our continuous product innovation as well as the important role that our planning and reporting solution is playing in allowing finance professionals to successfully manage through a challenging and uncertain economic environment."

About Adaptive Planning
Adaptive Planning is the leader in on-demand budgeting, forecasting, and reporting solutions that streamline financial management, improve collaboration, and drive better business decisions in companies of all sizes. By offering affordable annual subscriptions and rapid implementations, and by eliminating the need for new hardware or IT support, Adaptive Planning makes it easy to move beyond spreadsheet-based processes without the cost and complexity associated with traditional business intelligence (BI) and business performance management (BPM) applications. Available both on-demand and on-premise, Adaptive Planning allows finance leaders and management teams to make better-informed decisions, execute with agility and discipline, and ultimately improve competitiveness. Adaptive Planning is headquartered in Mountain View, Calif. and can be reached at 650-528-7500 or www.adaptiveplanning.com.

Contact Information:

Media Contacts:

Gabe Kaufman
GlobalFluency
650-433-4163