A Master of Disguise Is on the Loose as JELD-WEN Introduces a Douglas Fir Option for Its Custom Fiberglass Door Line

KLAMATH FALLS, OR--(Marketwire - July 20, 2010) -  JELD-WEN, the world's leading manufacturer of windows and doors, is raising awareness that what seems obvious may not always be the case when it comes to great home style.

Homeowners who have long envied those neighbors with meticulous front entries and amazing curb appeal are being made aware that they might be mistaken in what they perceive to be true. In fact, experts say that it's possible that those who have long admired the exquisite wood entry doors of their neighbors may have been operating under a false assumption all along.

"It's time to face facts"

Master of disguise, JELD-WEN Aurora Custom Fiberglass doors have been in the spotlight in many of these instances. Authorities point fingers to the fact that it is nearly impossible to tell the difference between these doors and real wood doors, which has earned JELD-WEN numerous awards and recognition for product excellence.

"People shouldn't be surprised if they can't immediately spot the difference -- even the experts have trouble telling them apart," said Derek Brosterhous, product marketing manager for JELD-WEN. "What many people perceive to be wood doors are in fact our Custom Fiberglass line. We take that as the ultimate compliment."

A growing awareness

With a new Douglas Fir species style being introduced this month, JELD-WEN Aurora Custom Fiberglass doors have become even more masterful at realistically mimicking a variety of woodgrains. Known for its straight, clean lines that work well with contemporary, traditional and even rustic styles, Douglas Fir has long been one of the most popular wood species for homeowners, builders and architects. Specific door designs include Classic, Craftsman, Estate and styles with glass insert and sidelights -- all available in different system configurations. The new Douglas Fir species is available in 10 stain colors, and discerning homeowners can choose additional style elements including clavos and straps as decorative accents.

It's understandable that JELD-WEN's Custom Fiberglass door line is highlighted in these cases of mistaken identity, says Brosterhous. The company has taken pains to ensure that its Custom Fiberglass doors also actually sound like real wood when visitors come knocking, thanks to a solid, energy efficient core.

With the addition of Douglas Fir, the Custom Fiberglass line is now offering five finishes, including Oak, Mahogany, Alder and paint -- making it even more tricky to tell the difference between real wood.

Making a positive ID

Homeowners who may be suspicious that their neighbor's door is actually a JELD-WEN Custom Fiberglass door masquerading with exquisite wood style are advised to watch for telltale signs. Experts say clues may include:

  • A seemingly lack of interest in maintenance. JELD-WEN Aurora Custom Fiberglass Doors require virtually no maintenance and won't swell, fade or warp under extreme conditions. If the neighbors have a beautiful-looking wood door but do next to nothing when it comes to maintenance, it may be a sign that it's actually fiberglass.

  • Style consistency. As a wood species, Douglas Fir naturally yellows as it ages. JELD-WEN Aurora Custom Fiberglass doors maintain color consistency, so the grain and stain stay true over time.

  • Confidence to the extreme. Fiberglass will hold up to extreme exposure or harsh weather. It is a perfect option for homes that experience direct sunlight and moisture where wood doors may not be suitable.

For 50 years, JELD-WEN has built its reputation as the world's most reliable manufacturer of windows and doors. Today the company offers a full breadth of stylish windows, doors and garage doors, and has earned numerous awards and endorsements for dependability, innovation and excellence. With a strong commitment to sustainability, JELD-WEN also is a recognized leader in manufacturing energy efficient products -- providing solutions that deliver exceptional value for builders, architects and homeowners all over the globe. For more information about JELD-WEN, or to find a dealer near you, visit www.jeld-wen.com or call 800-877-9482.

Contact Information:

Darcie Meihoff, APR
CMD on behalf of JELD-WEN
(503) 274-7006
Twitter: www.twitter.com/darciemeihoff

MOST WANTED: Master of Disguise. JELD-WEN Aurora Custom Fiberglass door line, Douglas Fir option.