myGearStore Upgrades to FinancialForce Accounting From NetSuite to Enable Apps to 'Speak Salesforce'

Supplier of Apple-Related, Hot Tech Accessories Moves to Manage Cloud Apps on a Single Platform

SAN MATEO, CA--(Marketwire - August 17, 2010) -, the global leader in online cloud accounting solutions built natively on the platform from, today announced that myGearStore has chosen to replace NetSuite with FinancialForce Accounting to help fulfill up to 7,000 sales per day during peak season.

myGearStore sells the latest Apple accessories via its website,, as well as, eBay,, and their retail store in Orange County, CA. The business has to account for 600 to 3,000 transactions every day while providing a smooth customer experience and accurate payment processing. Centralizing its business systems on from and rolling out FinancialForce Accounting will ensure seamless business processes from order management, shipping and accounting.

FinancialForce Accounting works seamlessly with Salesforce CRM. The myGearStore customer service team has immediate access to accurate sales data, empowering them to organize replacements and credit notes with confidence. Working with cloud applications on gives myGearStore a real-time view of every open transaction and current balance sheet data.

"We were previously using NetSuite but found that we struggled to reliably maintain all our integrations to marketplaces," said Ben VanderBeek, Executive Director of IT, myGearStore. "We deal with a high volume of relatively low value transactions, and are 100% reliant on connected systems to help us manage electronic transactions accurately. FinancialForce Accounting will enable us to have sales and finance on the same platform so we have a true picture of business performance at all times. The application is easy to use and has the same look and feel as Salesforce CRM, so it's like using one system. Our knowledge of means we can easily customize our applications as required."

Leveraging the combined and solution, myGearStore has ambitious plans for its future. The cloud computing model will allow rapid scaling in line with business growth while providing seamless data flow and consistent sales and service effectiveness.

FinancialForce Accounting is the only online cloud accounting solution built natively on the platform from Based on 30 years of financial application development, it allows finance teams of organizations using Salesforce CRM to truly 'Speak Salesforce,' dramatically simplifying processes like invoicing, cash collection and customer service. And FinancialForce Accounting's real-time, international financials solution fully leverages the native integration with Salesforce CRM, providing up to the minute market knowledge and collaboration at the speed of social networking.

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