LENEXA, KS--(Marketwire - August 26, 2010) - Brad Roderick, executive vice president of InkCycle, a Kansas City company with a green line of remanufactured ink and toner cartridges known as grenk, recently released a video to highlight the truth about greenwashing and buying green products for customers.
Watch Video: http://www.youtube.com/watch?v=1QUKuA4Obcw
According to the video, greenwashing is the practice of making untrue claims about the environmental benefits of a product. Roderick said that consumers need to watch out for greenwashing, as it is a growing form of marketing. "For example, recyclable is not the same as recycled. Consumers get confused thinking that if something is recyclable that means it is made out of recycled materials but that is not the case. Most plastics and paper today are recyclable, but make sure that if a product claims to be made from recycled materials that it is post-consumer and not post-industrial," said Roderick.
Roderick added that there are signs to look-out for to avoid being greenwashed. "Typically, if a product is being marketed with fluffy language, irrelevant claims, lack of proof, words with no clear meaning or pretty packaging then it is most likely greenwashing. It is important that a consumer reads the product labels and understands the differences among them," said Roderick.
InkCycle is a Kansas City-based company with a green line of remanufactured ink and toner cartridges known as grenk (http://grenkblog.com). The company produces green, educational Web videos for consumers, corporations and the media about recycling electronic waste, eliminating over-consumption and lessening individual and corporate carbon footprints.
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