A Year in the Life -- FinancialForce.com Celebrates 1st Anniversary

Cloud Accounting Pioneer Celebrates 1st Anniversary With Record Sales, Customers in 20 Countries Across 5 Continents, a Slew of Product Innovations and Rave Reviews From Users; Customers Include Telegraph Media Group, the WiFi Alliance, Life Champions, Voxclever, University of Houston's Sales Excellence Institute and the Compliance Team, Inc.

SAN MATEO, CA--(Marketwire - October 28, 2010) -  FinancialForce.com, the global leader in online cloud accounting solutions built natively on the Force.com platform from salesforce.com, celebrates its first anniversary and 12 month milestone with record volumes of new customers signed in the last quarter.

FinancialForce.com was founded in 2009 with an investment from UNIT4, one of the world's largest business software companies, and salesforce.com, the enterprise cloud computing company. The number of countries in which user organizations are based has hit 20 with users across five continents. FinancialForce Accounting remains one of the top accounting systems built on Force.com, the world's most successful cloud computing platform.

"The FinancialForce.com team has grown considerably, particularly in North America, with significant growth in customer-facing staff," said Jeremy Roche, CEO, FinancialForce.com. "At the same time we have launched innovation after innovation -- from Chatter integration and the first application for Chatter, through apps for the iPhone and BlackBerry -- as well as a steady stream of core product updates. It's been an exciting first year as FinancialForce.com. Our success is testament to the reach of cloud computing, the power of Force.com and the strength of our team's global financial accounting expertise."

FinancialForce.com users have given the cloud accounting solution rave reviews in videos, at events and on salesforce.com's AppExchange, where its average score is a near-perfect 4.9 out of 5. It is particularly popular with organizations using Salesforce CRM, who can sign up for FinancialForce Accounting and immediately have access to a finance system that seamlessly ties the sales, billing and finance processes together without need for integration.

George Hu, EVP of platform, marketing and alliances at salesforce.com and board director of FinancialForce.com, said, "Customers are generating business success with FinancialForce Accounting by gaining the unique benefits of running CRM and accounting on the same platform. FinancialForce.com's rapid success in just a year is further proof that the most critical business applications, such as accounting, can be built and run on the Force.com enterprise cloud computing platform."

Customers include Telegraph Media Group, the WiFi Alliance, Life Champions, Voxclever, University of Houston's Sales Excellence Institute and the Compliance Team, Inc. They have moved from legacy systems including those from Quickbooks, Sage and Netsuite to move their accounting to FinancialForce.com.

"Many have outgrown their old accounting systems, need serious international capabilities or just want a modern cloud finance system that can scale with them as they change and grow," said Jeremy Roche. "Customers are using our solutions to run their business better, or to innovate in ways they never could before. With tools like Chatter and mobile applications they're giving staff the tools to do their jobs better and deliver genuine customer success."

About the Force.com Platform and AppExchange 2
Force.com is the only proven enterprise platform for building and running business applications in the cloud. The Force.com platform powers the Salesforce CRM (http://www.salesforce.com/) applications, more than 800 ISV partner applications like those from CA Technologies, FinancialForce.com and Fujitsu, and 170,000 custom applications used by salesforce.com's 82,400 customers such as Japan Post, Kaiser Permanente, KONE and Sprint Nextel. Force.com also enables developers to make any enterprise app social by leveraging the social collaboration components including profiles, status updates, and real-time feeds available with Chatter.

Applications built on the Force.com platform can be easily distributed to the entire cloud computing community through the salesforce.com AppExchange 2 marketplace http://www.salesforce.com/appexchange/, now featuring the ChatterExchange.

About FinancialForce.com
FinancialForce Accounting is an online cloud accounting solution built natively on the Force.com platform from salesforce.com. Based on 30 years of financial application development, it allows finance teams of organizations using Salesforce CRM to truly 'Speak Salesforce,' dramatically simplifying processes like invoicing, cash collection and customer service. And FinancialForce Accounting's real-time, international financials solution fully leverages the native integration with Salesforce CRM, providing up to the minute market knowledge and collaboration at the speed of social networking.

To learn more please visit www.FinancialForce.com.

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