LC Luxuries Limited Receives Formal Approval for Name Change to General Cannabis, Inc.

COSTA MESA, Calif., Nov. 16, 2010 (GLOBE NEWSWIRE) -- LC Luxuries Limited(Pink Sheets:LLUX) (the "Company") today proudly announces that it has received formal approval that effective on the open of trading on November 19th, 2010, the new name of the company will be General Cannabis, Inc. The new stock symbol will be CANA.

Douglas Francis, President of LC Luxuries Limited states: "The name change is a great benefit to our corporation and shareholders. It truly aligns us with our purpose and mission."

About LC Luxuries Limited (Pink Sheets:LLUX)

LC Luxuries Limited (Pink Sheets:LLUX), a Nevada based company with headquarters in Costa Mesa, California, recently initiated the development of a new e-commerce portal, has developed several new websites, and formed a subsidiary devoted to the management of medical marijuana dispensaries called US Cannabis.

About U.S. Cannabis, Inc.

U.S. Cannabis, Inc., a wholly-owned subsidiary of LC Luxuries Limited, is committed to the management of medical clinics for the lawful diagnosis and treatment of patients that may derive benefit from medical marijuana treatments.

About The Equities Group, Inc.

The Global Online Investment CommunityThe Equities Group, Inc. (herein "TEG") is a global financial media network which owns and operates our branded specialty divisions, such as and, and manages our strategic network partnerships. TEG is expanding our interlinking portfolio of web properties to create a social network that bridges the world's financial markets and investment communities. Collectively our sites provide a unique array of news and data on the world's capital markets and economies.

The TEG team provides interactive advertising, digital IR/PR, journalism, market intelligence, media/marketing, news dissemination, research, video production and ancillary specialty communications services to publicly traded companies worldwide.

Safe Harbor Notice

Certain statements contained herein are "forward-looking statements" (as defined in the Private Securities Litigation Reform Act of 1995). LC Luxuries Limited cautions that statements made in this news release relating to the change of control and new business direction constitute forward-looking statements and makes no guarantee of future performance. Forward-looking statements are based on estimates and opinions of management at the time statements are made. These statements may address issues that involve significant risks, uncertainties, estimates and assumptions made by management. Actual results could differ materially from current projections or implied results. LC Luxuries Limited undertakes no obligation to revise these statements following the date of this news release.


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