The Walking Company Enhances Online Presence With Launch of New Site in 2010 Provides Customers Faster and Easier Online Experience With Improved Site and Broader Selection of Comfort Footwear

SANTA BARBARA, CA--(Marketwire - January 20, 2011) - The launch of The Walking Company's new website at enhances customers' experience on the world's largest online specialty store for comfort footwear. Recognizing the website as an expanding source of growth for the company, The Walking Company renovated its online store by adding features and functionalities to enable a faster, easier, more efficient online shopping experience. 

The new website has a bigger and better selection of comfort footwear with over 60 different brands offered to online shoppers. Improvements to the website make searching easier and results more refined.

"As the leader in the comfort footwear industry, it is important for us to continually improve the shopping experience for our customers, both in our stores and online," said Michael Walker vice president of e-Commerce at The Walking Company. "Our new site does just that; it's easier to use, faster to load and provides a better user experience."

New features include optimized pages for quick loading, clear visuals and streamlined back-end architecture for swift product updating. The addition of intuitive drop-down menus, onsite search enhancements, and improved product search filtering all contribute to better website navigation.


The Walking Company is a leading independent specialty retailer of high-quality, technically designed comfort footwear and accessories that features premium brands such as ECCO, Dansko, UGG Australia, and Aetrex among many others. These products have particular appeal to one of the largest and most rapidly growing demographics in the United States. The Walking Company operates 212 stores in premium malls across the nation and the company's online store at

With the exception of historical information, the matters discussed in this press release are forward looking statements that involve a number of risks and uncertainties. The actual future sales and other results of the Company could differ significantly from those statements.

Contact Information:

Michael Walker
The Walking Company