The Walking Company Introduces New Outdoor Lifestyle Brand, Sierra West

Sierra West Now Available in Retail Stores and Online

SANTA BARBARA, CA--(Marketwire - January 24, 2011) - The largest retailer of comfort footwear, The Walking Company, announced the launch of a new, exclusive brand of outdoor-inspired casual shoes and boots called Sierra West. Offering outdoor inspired casual shoes and boots with premium technical comfort features, Sierra West styles are now available at The Walking Company's retail and online stores.

"We are always looking to expand our products to reflect the needs, wants and lifestyles of our customer base. Inspired by the outdoors and loaded with the comfort features our customers expect, Sierra West is a perfect fit for The Walking Company," said Mike Grenley, senior vice president of merchandising at The Walking Company.

Featuring outdoor-inspired casual styles for everyday wearing, Sierra West footwear boasts comfort technology such as dual-density EVA midsoles for cushion and support, Dri-Lex mesh linings for moisture control, and Agion antimicrobial treatment to help fight odor. Sierra West footwear is made from premium suede and leathers and is accented by distinctive detailing for a fresh, contemporary look.


The Walking Company is a leading independent specialty retailer of high-quality, technically designed comfort footwear and accessories that features premium brands such as ECCO, Dansko, UGG Australia, and Aetrex among many others. These products have particular appeal to one of the largest and most rapidly growing demographics in the United States. The Walking Company operates 212 stores in premium malls across the nation and the company's online store at

With the exception of historical information, the matters discussed in this press release are forward looking statements that involve a number of risks and uncertainties. The actual future sales and other results of the Company could differ significantly from those statements.

Contact Information:

Michael Walker
The Walking Company