Comedian Ron White Partners With PAID and Topspin Media to Connect With Fans, Build White's Celebrity Brand

BOSTON, MA--(Marketwire - January 31, 2011) - Comedian Ron White -- known for his role in the Blue Collar Comedy Tour with Jeff Foxworthy, Bill Engvall and Larry the Cable Guy -- has contracted PAID, Inc. (OTCBB: PAYD) celebrity services to provide a full brand management support package including:

  • Webstore/e-commerce and tour merchandise design, sourcing, marketing and sale
  • VIP Experience program development, sales and management
  • Mobile access and content distribution
  • Marketing services
  • Fulfillment
  • Customer Service

Ron White is a touring comedian, performing over 130 shows a year to sellout crowds. With two Grammy Award-nominations, and sales of more than 10 million CDs and DVDs, White wrote the New York Times Best Seller "I Had the Right to Remain Silent...But I Didn't Have the Ability," and is well-known for his famous punchline, "You can't fix stupid."

"Ron White has always worked hard to be at the top of his game for his fans," said Michael Blakey, President of Electra Star Management and Ron White's manager. "Whether they are blue collar, white collar or good ol' boys, Ron considers communicating with his fans serious business. We have actively sought out partners who can best facilitate this for him. As social media continues to evolve, we're loving the ever-changing opportunities it presents and are very eager to take full advantage of existing and emerging communications channels and methodologies in our new partnership with PAID and Topspin."

PAID Inc. and Topspin Media will be playing an integral role with Ron White's marketing team to create maximum impact for Ron as they jointly empower him to fully engage with and connect more directly with his thriving fan base. 

Keith Garde, PAID celebrity services president, said, "Ron White has an incredible base of fans who adore him. We'll be providing them with greater access to experience more 'Ron White' than ever before. With Twitter feeds from his tour and the latest 'Ron White' news and messaging posted on Facebook, Ron White will be reaching his fans and be reachable by his fans across an impressive range of communications channels, especially web-based and mobile."

Jason Spitz, Topspin director of marketing, stated, "We're excited to power Ron White's direct-to-fan store. Ron is an ideal artist for Topspin; he has a dedicated fan base who loves his comedy and wants to stay in the loop on his shows and releases. Our platform provides his team with an easy, centralized set of tools to connect with those fans, let them share Ron's media with their friends, and purchase directly from his online store. PAID's seamless integration with our back-end system allows them to process and fulfill orders that come through Ron's Topspin-powered store, and their marketing expertise helps drive demand for those products. Working together, we've got everything covered from end to end."

Garde noted, "Ron came to us through our partnership with Topspin Media and we will be integrating our services with the Topspin social media marketing in a new and exciting initiative. As we've worked with Topspin, both of our firms realized that by combining Topspin's direct-to-fan software platform with PAID's marketing services we provide a one-two punch that can deliver powerful results and take us far beyond that which we could achieve separately. This collaboration streamlines and fortifies marketing efforts, while creating a significant competitive advantage which adds up to a big win for our clients."

About Topspin Media
Topspin is a technology platform for artists to create their own retail channels, promote their products throughout the web, and connect directly with their fans. Since coming out of stealth mode in June 2008, a number of artists have chosen the Topspin platform to market music directly to their fans, including Paul McCartney, Beastie Boys, Linkin Park, Pixies, David Byrne & Brian Eno, Arcade Fire, Eminem, Metric, and Cee Lo Green.

About PAID, Inc.:
PAID, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource for music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, PAID offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, website design, merchandising, ecommerce and fan community management programs. More details are available at

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995:
Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, prospective growth, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission.

Contact Information:

For PAID, Inc.:
Julie Shepherd of Accentuate PR