GenArts to Lead Panel at 2011 NAB Show

Discussion Will Focus on the Many Ways Visual Effects Are Used to Engage Audiences Across Range of Media

CAMBRIDGE, MA--(Marketwire - March 3, 2011) - GenArts, Inc., the premier provider of specialized visual effects software for the film, television and video industries, announced today that it will lead a panel discussion at the 2011 NAB Show, taking place at the Las Vegas Convention Center April 9-14. Categorized as a Super Session, "The Art of Storytelling: The Changing Face of Visual Effects Across Media Today" will discuss the widespread, often unrecognized use of visual effects in not only feature films, but also TV shows, broadcast news, video games and more.

Held Tuesday, April 12 at 10:30 a.m., the session will kick off with a keynote speech delivered by Larry Kaplow, writer and producer of the Emmy-winning primetime drama House. The panel discussion will feature specific data, before/after images and expert commentary from noted authorities in the field, including GenArts' own CEO Katherine Hays, USC School of Cinematic Arts Professor Richard Weinberg, Senior Compositor at Blind Visual Propaganda Chris O'Neill, and Online DS Editor for House Derek Herr.

Super Session: "The Art of Storytelling: The Changing Face of
Visual Effects Across Media Today"

Larry Kaplow, House writer and producer (Keynote Speaker)
Katherine Hays, GenArts CEO
Richard Weinberg, USC School of Cinematic Arts professor
Chris O'Neill, Blind Visual Propaganda senior compositor
Derek Herr, House online DS editor

Tuesday, April 12, 2011
10:30 -11:45 a.m. PDT

Room S222
2011 NAB Show
Las Vegas Convention Center
Las Vegas, NV

GenArts will also exhibit at this year's NAB show, occupying Booth No. SL1813. There, GenArts product specialists will be on hand to discuss the company's variety of visual effects products. For more information on GenArts' presence at the show, please visit Additional information on the show, including show hours, can be found at

While in Las Vegas, experts from GenArts will attend the Media Motion Ball 2011, taking place on Monday, April 11 from 5:30-10:30 p.m. at the Sahara Hotel, Las Vegas. Information can be found at GenArts will also be represented at the 10th annual Las Vegas SuperMeet, held at Planet Hollywood on Tuesday, April 12. As in years past, GenArts will showcase its family of visual effects plugins at the SuperMeet vendor area, and product experts from the company will answer questions and guide users through demos of the products. Visit for more details on the event.

About GenArts
GenArts, Inc. is the premier provider of specialized digital visual effects software for the film, broadcast and video industries. As visual effects have become essential to the art of storytelling, GenArts' tools have emerged as the standard for creating breathtaking visual effects in thousands of feature films and television shows, and more than 5,000 commercials and music videos. The explosion of online and corporate video creation has led to the widespread adoption of GenArts software by a range of S&P 500 companies, leading museums, and educational institutions for communications, marketing and learning applications. GenArts' software enjoys the unique distinction of having been a key component of an Oscar-nominated film for the past 14 consecutive years.

The GenArts Sapphire™, Monsters™, Raptors™, Tinder™ and particleIllusion™ portfolio equips digital artists with a collection of state-of-the-art visual effects such as glows, light rays, lens flares, film, fire, fluid and particles to create the continually innovative looks that bring the entertainment industry's dazzling stories and broadcasts to life. GenArts' tools seamlessly integrate as software plugins into all leading editing and compositing systems. GenArts was founded in 1996 in Cambridge, Mass.

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Contact Information:

For Further Information Please Contact:
Alison Kelly
T: 617.492.2888