Red Staple to Debut Authoring Tool for Easy and Affordable Creation of LPs/Extras at the 25th Annual South By Southwest (SXSW) Music Conference

Puts Distribution of Packaged Digital Content Within Reach of Independent Artists, Music Labels and Aggregators

SAN LUIS OBISPO, CA--(Marketwire - March 14, 2011) - Red Staple, Inc., a pioneer of tools that enable independent artists to easily and affordably create digital packages (like iTunes LPs and Extras) for distribution, today announced it will be debuting its flagship product, Red Staple, at the 25th Annual South By Southwest (SXSW) Music Conference and Festival taking place in Austin, Texas (March 16-20, 2011).

For many independent musicians, making a true connection with the audience involves more than just the music itself. It is about being able to tell their story on a number of levels through lyrics, video, audio, and image galleries, along with links to external sites and connections to social networking. What the Red Staple media-authoring tool does is streamline the process while offering ample ways for customizing/tailoring the final digital package. It is truly respectful of the indie artist's desire for creative expression and does so affordably -- putting it all within reach of up and comers as well as established independent musicians.

"Knowing that most independent musicians are unable to create and deliver LPs and Extras for outlets like iTunes due to the costs and complexity involved, is what motivated us to create this tool," said Lori Jordan, co-founder of Red Staple, Inc. "Red Staple is truly breakthrough on a number of levels, plus the final digital package can be turned around quickly. What we developed is truly mapped to the needs of today's independent artist."

Along with musicians, Red Staple is also ideal for independent filmmakers, artists, and distributors/aggregators seeking an easy and affordable way to package digital content for distribution. 

Red Staple is in the process of building a partner ecosystem to broaden its reach. The Orchard, an independent music and video distributor specializing in comprehensive digital strategies for content owners, recently signed on. 

Red Staple will be showing in Booth #747 located between the music stage and the music saloon. More information is available at

About Red Staple, Inc.

Red Staple, Inc. is a pioneer of tools that enable musicians and filmmakers to easily and affordably package their own creative content in a unique way for digital platforms. Music and film distributors/aggregators can leverage the Red Staple tools to provide a truly unique offering for a marketplace that includes iTunes. Red Staple's founders, Lori Jordan and Dee Jordan, veterans in the digital/new media space and video/audio space, are passionate about helping artists tell their story by pulling from ALL relevant digital assets they've created, which helps garner a fuller understanding and appreciation for their work. More information is available at

Contact Information:

For more information, contact:
Annie Gladue
Jedemi Communications for Red Staple, Inc.