WAKEFIELD, Mass., March 28, 2011 (GLOBE NEWSWIRE) -- Comverse, a global leader in BSS, mobile Internet, and value-added services is identified as a mobile Internet trailblazer in a new industry report published by Ovum, part of the Datamonitor Group, a leading provider of analysis services for communications and other industry sectors.
Entitled Making a Profit from Mobile Broadband Data, the Ovum report probes the ramifications of the global surge of mobile broadband usage. Due to mobile network spectrum constraints, capacity-related issues are impacting performance, and the report spotlights profitability as a mission-critical issue: "Operators cannot afford to let traffic flood their networks without ensuring that revenues follow."
Today's pressing mobile Web issues are best addressed by combining network information with customer information, the report shows. Point solutions that are integrated in-house fall short because they do not provide an "agile or repeatable approach to propagating end-to-end changes across multivendor landscapes in the network and IT systems."
A customer-centric approach is more relevant for Mobile Network Operators (MNOs). A unified approach of tightly linking policy and Business Support Systems, such as Comverse's solution, bridges the "integration gap between BSS and policy management, offering MNOs out-of-the-box support for a wide range of business scenarios such as segmented services, bill shock prevention, and congestion management," according to the report. It is important to note that Comverse's modular offering is open for integration in multi-vendor environments.
Clare McCarthy, Lead Analyst at Ovum, explains, "The appeal and value of linking policy with the BSS is that it aligns activities more closely with customer data. When policy controls and enforcement are pre-integrated or part of the BSS, costs can be reduced, as can time to market, and the risks associated with deployment. Thus, MNOs can deliver personalized service options and real-time billing data that can help prevent churn and drive new service revenues through smart charging."
"While our Mobile Internet Policy Solution was being deployed by more than a dozen operators worldwide recently, our highly successful customer-centric BSS-oriented solution to policy management and enforcement has been winning validation by leading analysts," noted Lionel Chmilewsky, Senior Vice President, Head of Customer Facing Group at Comverse. "We are pleased to endorse the findings that Comverse offers one of the foremost mobile broadband solutions."
"With the number of increasingly active mobile Web users forecast to quadruple in the next four years, soaring data consumption gives mobile service providers a golden opportunity to brighten their business outlook. Comverse Mobile Internet Hub's tight linkage with Comverse ONE BSS positions operators to cost-effectively prevent network congestion, ensure a superior mobile Internet experience, and significantly boost monetization," Chmilewsky concluded.
Click for more information about Comverse Mobile Internet Hub, and to view a video and download the Ovum report: Making a Profit from Mobile Broadband Data.
About Comverse
Comverse is the world's leading provider of software and systems enabling converged billing and active customer management, mobile Internet, and value-added services. Comverse's extensive customer base spans more than 125 countries and covers over 450 communication service providers serving more than two billion subscribers. The company's innovative product portfolio enables communication service providers to unleash the value of the network for their customers by making their networks smarter. Comverse's solutions support flexible deployment models, including in-network, hosted and managed services. Comverse is a subsidiary of Comverse Technology, Inc. (Pink Sheets:CMVT). For more information, visit www.comverse.com.
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