Centerstance Moves to and Connects CRM, PSA and Accounting on a Single Cloud Platform

End-to-End SRP Closes the Loop Between Sales, Project Delivery and Accounting

SAN MATEO, CA--(Marketwire - May 18, 2011) -, the cloud applications company, today announced that Centerstance, a consulting firm that specializes in helping companies identify and move key business processes to the cloud, has chosen to standardize its IT infrastructure on, the leading cloud computing platform from As such, the company has implemented end-to-end Services Resource Planning (SRP) using the Salesforce CRM application, FinancialForce Accounting and FinancialForce Professional Services Automation (PSA).

Centerstance is closing the loop between sales, project delivery and accounting to help them sell, deliver and bill projects collaboratively while leveraging the scalability, flexibility, and TCO advantages of the world's leading cloud platform. Having a single system to manage sales and service is enabling their services teams to base their decisions on the same data, in real time, so decision-making is efficient and effective. Resources are managed more effectively across customer projects and access to past, current and future project information in one system allows them to make better short term and long term decisions, which positively impact their customers, team, and business.

"We make a living by ensuring the delivery of ROI on the IT strategies we recommend to our clients," said John Marshall, Managing Director of Delivery, Centerstance. "Where companies integrate systems across business processes in the cloud and data silos are eradicated, they see huge value through better collaboration and more visibility over customer care and team performance, which is vital for professional services firms. We are confident in our strategy and believe that truly integrated systems, that share the same cloud development ethos, can deliver significant advantage."

The best professional services organizations have a clear strategy, with well synchronized teams, operating in a coordinated and collaborative environment. Despite this, many professional services organizations struggle to align their underlying systems and processes to support their strategies and truly create a collaborative workplace. The impact of a siloed approach on utilization and profitability was exposed in research conducted recently by Service Performance Insight (SPI Research), a research and consulting organization dedicated to benchmarking the performance of professional services organizations. It showed that the Top 5% firms benefit from integrated systems and report almost double the revenue growth and more than 250% higher net profit than the benchmark average. They also report a high level of customer referenceability.

"Through a single log-in, the management team has insight into our business operations that we didn't have before," said Greg Lueck, Managing Partner, Centerstance. "We recently acquired a new company and had none of the IT issues that used to be associated with merging a business. Through one log-in, they had immediate access to everything they needed. It is important that we practice what we preach, and we feel strongly that integrating business functions using cloud applications on is delivering for us in spades."

Centerstance is one of several leading services firms that have recently selected FinancialForce solutions. Other PSA customers include: IMS Health, NAV Canada, Maxwell Systems and Convio Inc.

FinancialForce PSA is a cloud based solution that leverages the power of Salesforce CRM and to the benefit of services organizations. It enables services organizations to manage their people, projects and financials in one integrated services management application. FinancialForce SRP is the first complete Services Resource Planning (SRP) solution built entirely on Combining Salesforce CRM, FinancialForce PSA, and FinancialForce Accounting, the solution helps services companies sell, deliver and bill projects collaboratively and overcome the obstacles found in a siloed or fragmented systems approach.

About Centerstance
Centerstance helps companies who are confronting business transformation and solution development issues. Unlike traditional technology solution providers or classic management consultants, our experts are firmly rooted in both worlds, enabling us to define and deliver business solutions for our clients. We're proud to possess one of the strongest management consulting teams on the West Coast. We're recognized as the regional expert in helping companies identify and move key business processes to the Cloud. We serve clients of all sizes, from small businesses to Fortune 500 companies. To learn more please visit

About is the cloud applications company. We focus 100% on building business applications for, the world's leading cloud computing platform from Our applications include Accounting, Billing, Professional Services Automation (PSA) and Services Resource Planning (SRP). We serve fast-growing organizations and dynamic enterprises, helping them to align Finance, Sales and Service in a way that enables profitable growth. We are backed by two of the biggest and best players in the business, UNIT4 and
To learn more please visit

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