Media Alert: Zumobi Co-Founder and VP of Product Design and U.S. Director at Moving Media+ to Offer Insight on Tablet Strategies for Publishers at DPA Conference

SEATTLE, WA--(Marketwire - Jun 8, 2011) -

John SanGiovanni, Co-Founder and VP of product design for Zumobi Inc., a mobile media publisher and a Zumobi partner, Mike Haney, U.S .Director, Moving Media+ and digital development director at Popular Science magazine, will participate on the panel "Digiday Mobile - The iPad (and other Tablets) Goldrush" at the DPA Conference (DPAC) in New York City.

DPAC brings together the leading figures in media, marketing, publishing, and technology to discuss the exploding digital content and advertising industry -- exploring the new frontiers of "digital" for all content providers, agencies, and marketers.

The panel "Digiday Mobile - The iPad (and other Tablets) Goldrush" will address questions and concerns around publishers' shift to magazine distribution on the iPad and other tablets. Early results are mixed and many magazine iPad editions suffer from low download numbers, high subscription prices and questionable strategies.

Drawing from his experience at Zumobi working with media companies to publish applications on The Zumobi Network across all mobile devices, John will share insight and best practices for publishers looking to bring their magazine content to tablets. Mike will share from his experiences launching successful mobile strategies at Bonnier Corp. and will also discuss alternative mobile offerings and monetization models that are successful based on Popular Science magazine's partnership with Zumobi.

Popular Science magazine and Zumobi recently re-designed and re-launched the application for the Android and iOS mobile platforms. Zumobi's app network model offers compelling sponsorship options through the guaranteed pairing of's trusted third party content with Zumobi's BrandBlast "app-within-an-app" rich media advertising technology. This creates the ideal environment for premium advertisers who are seeking exclusivity, metrics transparency and brand safety.

Thursday, June 9, 2011
"Digiday Mobile - The iPad (and other Tablets) Goldrush" panel:
4:30 PM ET

Park Central Hotel
870 7th Avenue
New York City, NY 10019

John SanGiovanni, Co-Founder and VP of product design for Zumobi Inc. and Mike Haney, US Director, Moving Media+ and digital development director at Popular Science.

Zumobi is a leading mobile media company that partners with media properties to publish applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising campaigns and sponsorships with primary access in top media apps like, MOTOR TREND News, the TODAY Show,, Sporting News Pro Football, Good Housekeeping @Home and more. For more information, please visit

About Popular Science
Founded in 1872, Popular Science ( is the world's largest science and technology magazine, with a circulation of 1.3 million and 7.1 million readers. Bonnier Corporation (, one of the largest consumer-publishing groups in the U.S., is the leading media company serving passionate, highly engaged audiences through magazines, events, digital media and leading-edge products. Bonnier Corp. is the U.S. division of the Bonnier Group, (, an international media group active in television, newspapers, magazines, movies and cinemas, books and digital media. Based in the Nordic region with substantial operations in the U.S., Germany, the U.K. and Eastern Europe, Bonnier has businesses in 16 countries worldwide and employs over 10,000 people. Bonnier stands for entrepreneurship and has always combined a genuine commitment to freedom of speech with a sense for business. Bonnier is wholly owned by the Bonnier family, which has been running the company for seven generations.

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