San Francisco Bay Area Insurance Agency of MassMutual Financial Group Aims to Grow Its South Bay Financial Services Team

WALNUT CREEK, CA--(Marketwire - Jun 13, 2011) - The San Francisco Bay Area Insurance Agency LLC, a Massachusetts Mutual Life Insurance Company (MassMutual) General Agency, is striving to grow and enhance its financial services professional team in its South Bay offices in Milpitas and Fremont, expanding the Asian market focus begun two years ago.

Rebecca Ye, vice president in the firm's Milpitas office, exemplifies the mature career-changer that the San Francisco Bay Area Insurance Agency seeks. "I joined this office from a competing firm and have been working almost exclusively with the South Bay's Asian American community to provide financial services. We have a diverse workforce here and advisors who speak multiple languages to meet the needs of the community," Ye explains. "It's very gratifying to be able to help families with financial analysis and strategies designed to meet their long-term needs."

The financial advisors in the South Bay offices work with the Chinese, Vietnamese, Indian and Korean community residing in the area. "We are looking for people like Rebecca who are either changing careers or changing firms and want the challenge and satisfaction of working in this field. It's a real opportunity for professionals to conquer a career bottleneck and have the desire to get ahead," said Robert Fakhimi, General Agent and CEO, San Francisco Bay Area Insurance Agency. "Over the last couple of years we have built a strong Asian team in the South Bay and are looking for additional ambitious, smart people who want to expand this market and be part of a winning team."

Since joining MassMutual in Milpitas, Ms. Ye is on the fast track for career advancement. She is the first female manager in the agency who qualified for Leaders Conference and Management Council and is working with a growing clientele of Chinese families. "With a Chinese population that is rich in culture along with a major high-tech community, the Milpitas area is one we are well-qualified to serve very effectively. This has been especially important during today's challenging economic times," said Ye.

Joining with Ms. Ye are both advisors who have been successfully working in the financial industry for more than ten years as well as new advisors who recently entered the field and have already done tremendous work helping clients and are moving well along this new career path.

"I am working with my team to build their skills and establish them as strong financial professionals. I've had a couple of Million Dollar Roundtable-level producers who joined my team recently, so we are really doing great work in our office," Ms. Ye said.

The San Francisco Bay Area Insurance Agency is headquartered in Walnut Creek and has an office in San Francisco in addition to the South Bay offices. The firm is actively seeking more interested professionals to join the South Bay team.

About the San Francisco Bay Area Insurance Agency LLC
With roots going back to 1891, the San Francisco Bay Area Insurance Agency LLC is a significant contributor to the local economy, as shown by the following figures about the San Francisco Bay Area Insurance Agency and its detached offices (as of December 31, 2010):

  • More than 36,000 policyholders and clients1

  • Managing over $863 Million in assets (including assets and certain external investment funds managed by MassMutual and its subsidiaries)

  • More than $4.7 billion in life insurance face amount in force2

  • Will return more than $8.3 million in dividends to its participating policyholders in 20103

Robert Fakhimi is CEO and Managing Partner of the San Francisco Bay Area Insurance Agency LLC. Recently named as one of the Bay Area's Best Places to Work, the agency is headquartered in Walnut Creek with branch offices in San Francisco, Fremont and Milpitas. Mr. Fakhimi can be reached at 888-803-3631, ext. 320 or by e-mailing him at Securities and investment advisory services offered through qualified registered representatives of MML Investors Services, member SIPC, Inc. 2121 N. California Blvd. Suite 395 Walnut Creek, CA 94596 (925) 979-2300.

About MassMutual

Founded in 1851, MassMutual is a leading mutual life insurance company that is run for the benefit of its members and participating policyholders. The company has a long history of financial strength and strong performance, and although dividends are not guaranteed, MassMutual has paid dividends to eligible participating policyholders every year since the 1860s. With whole life insurance as its foundation, MassMutual provides products to help meet the financial needs of clients, such as life insurance, disability income insurance, long term care insurance, retirement/401(k) plan services, and annuities. In addition, the company's strong and growing network of financial professionals helps clients make good financial decisions for the long-term.

MassMutual Financial Group is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. MassMutual is headquartered in Springfield, Massachusetts and its major affiliates include: Babson Capital Management LLC; Baring Asset Management Limited; Cornerstone Real Estate Advisers LLC; The First Mercantile Trust Company; MassMutual International LLC; MML Investors Services, LLC., member FINRA and SIPC; OppenheimerFunds, Inc.; and The MassMutual Trust Company, FSB.

For more information, visit

1 An insured, owner, or payer of a MassMutual policy or contract.
2 Amount of individual life insurance in force at the end of the period related to products issued by Massachusetts Mutual Life Insurance Company and its subsidiaries, C.M. Life Insurance Company and MML Baystate Life Insurance Company.
3 The amount of dividends to whole life policyholders in 2010.

Contact Information:

Erica Zeidenberg