The Bay Bets Vancouver Will Bring It Home!

Thousands of Commemorative Championship T-Shirts Available to Fans in Downtown Vancouver's Flagship Bay Store Immediately Following Win


TORONTO, ONTARIO--(Marketwire - June 13, 2011) - Like all of Canada, The Bay believes! Today, The Bay announced its downtown Vancouver flagship store will have thousands of commemorative T-shirts available for purchase in the event of an historic Vancouver win, as soon as the game is done. The Bay store at 674 Granville Street will remain open until 11:00 p.m. following a Vancouver victory to ensure fans planning on celebrating downtown can wear official championship gear with pride the minute the team wins.

Located in the heart of the Granville Street fan celebration zone, The Bay has caught the playoff fever affecting all of Vancouver and Canada. The store is receiving a shipment of commemorative T-shirts Monday morning, in preparation for an away-win tonight. By staying open until 11:00 p.m., fans won't have to leave the party to get their hands on amazing commemorative gear that can be cherished for years to come. There will be two different shirts for just $20 or $25 each, and these hot items are sure to become collector's items.

"As a uniquely Canadian retailer, The Bay is happy to cheer on Vancouver and celebrate hockey as our national pastime," says Bonnie Brooks, President and CEO, The Bay.

About The Bay

Hudson's Bay Company was incorporated in 1670 by a British royal charter under King Charles II. With an unrivalled 341-year history in Canada, Hudson's Bay Company is renowned for its historical role in the development of the nation. Today, The Bay is Canada's leading department store and has established a reputation for quality, service, and more than ever, for style. A world-class department store, The Bay offers well edited assortments of exclusive and popular fashion, beauty, home and accessory designers and brands. The stores are continually evolving to provide customers with new and exclusive merchandise, as well as customized services to set The Bay apart from any other retailer in Canada. The Bay operates 91 stores in eight provinces across Canada as well as www.thebay.com, the company's online store.

Contact Information:

National Media Contact:
Strategic Objectives Inc.
Ashley Bartlett
(416) 366-7735 x 274
abartlett@strategicobjectives.com

Strategic Objectives Inc.
Amanda Losier
(416) 366-7735 x 272
alosier@strategicobjectives.com

Local Media Contact:
The Bay Vancouver
Carla Mitchell
Marketing Manager
Carla.mitchell@hbc.com