MediaPlatform Brings Adobe Flash Webcasting to the iPad

Empower Mobile Information Workers With First Enterprise HLS Webcasting Solution for iPads

LOS ANGELES, CA--(Marketwire - Sep 8, 2011) - MediaPlatform, the enterprise video software company, today announced that its WebCaster software is the first to deliver live webcasts on the Apple iPad® using HTTP live streaming (HLS). WebCaster enables iPad users to view and interact with live presentations that integrate video streaming from Abode® Flash® Media Enterprise Server 4.5 and PowerPoint® slides. Enterprises adopting this technology benefit from giving their information workers greater mobility and remote participation in events, while leveraging the powerful network efficiencies and universal nature of Flash.

"Getting Flash video on to the iPad is an absolute 'must have' for so many of our large enterprise clients," said Andrew Irving, director of Webcasting at Mediaco, one of Canada's largest event production companies. "The MediaPlatform iPad solution is an important innovation that fits with our mobile webcasting vision."

Tablet computing is growing rapidly in corporations. Estimates of iPad adoption by large enterprises range between 65 and 80 percent. On those tablets, video is seen as a boon to mobile information workers and their managers. A recent survey by Interactive Media Strategies revealed that 51 percent of corporate users would "view business video more frequently" if they had access to it on a tablet. By adding iPad support, MediaPlatform is fulfilling its commitment to live webcasting on a full range of tablets. The company has offered webcasting to Android devices since earlier this year.

In Adobe Flash Media Enterprise Server 4.5, which became generally available today, Adobe added support for HLS, a protocol developed to stream live and recorded video using standard HTTP connections. HLS is the only streaming format compatible with the iPad, where Flash is not supported. MediaPlatform has worked closely with Adobe over the past 18 months, developing the only enterprise video tool that enables enterprises to take advantage of multicast fusion on the Flash Platform -- and using the beta version of Flash Media Enterprise Server 4.5 to make WebCaster compatible with iPads.

"Enterprises need their employees to be able to access webcasts and other corporate video from whatever device, browser and platform they're using," said Greg Pulier, president, MediaPlatform. "Our introduction of interactive, live HLS webcasting to the iPad satisfies this enterprise need while delivering all the technological and network benefits of the Adobe Flash Platform to the corporate IT department."

MediaPlatform's WebCaster -- available in cloud-based and on-premises versions -- enables enterprises and digital media producers to produce, broadly distribute and monitor interactive live and on-demand webcasts that feature streaming video, PowerPoint® slides, audio, surveys, polls and screen demoing.

About MediaPlatform, Inc.
MediaPlatform, Inc. delivers best-in-class webcasting and media management technology to global enterprises and digital media producers. MediaPlatform's webcasting software enables high-impact presentations for lead generation, corporate communications and training. The company offers organizations the ability to take advantage of scalable cloud-based computing, as well as on-premises deployment, to present and manage rich media. With media management tools built on its platform, the company helps clients derive long-term archive value from their investment in media content.

Abobe®Flash® is a registered trademark of Adobe Systems, Inc. iPad® is a registered trademark of Apple Computer, Inc. PowerPoint® is a registered trademark of Microsoft Corporation.

Contact Information:

Media Contact:
Kelly Wanlass
(801) 602-4723