How Can I Beat a Bad Economy?

DETROIT, MI--(Marketwire - Sep 15, 2011) - Debt-ceiling debates, credit-rating crises and international economies teetering on a double-dip recession might just be more than enough to scare would-be entrepreneurs out of the risky business of pursuing their ambitions. But not all of them.

Self-made success story Melissa Evans believes innovators who have come to know their true strengths and align their business with their purpose and natural abilities will succeed even in turbulent times.

"Entrepreneurs and companies who have a clear understanding of who they are operate with certainty and confidence, which are the two things businesses and customers want most in these troubled times," said Evans, a healthcare industry consultant and author of "Sole to Soul: How to Identify Your Soul Purpose and Monetize It" (www.soletosoulbook.com). "Everyone is not broke in this economy, some are thriving. Monetizing your purpose is the best way to have an abundant life."

Evans offers these points for those looking to swim against the current economic undertows:

• Entrepreneurs must start by looking inward: They must know, love and be themselves to be successful.
• They must inspire people to become aligned with their strengths and natural abilities and to put those skills to good use and to work for the good of their community.
• Business people and companies must understand and assess the importance of being clear about their service so that customers can find them.
• That clarity and forthrightness, in turn, will help people and companies monetize the talents and skills they offer, while removing limits to their growth.

Evans believes that those willing to work toward a single-minded, soul-inspired goal will be successful.

"You can monetize your 'soul' purpose, but it's not all about the money -- it's about your gift and what you offer to others," she said. "Those who understand what skills and traits make them special, who then develop a purposeful business plan and know how to remove the barriers that stand in their way -- even a barrier as big as a recession -- will and do succeed."

About Melissa Evans

Melissa Evans, MHA, PMP, Master Coach, self-made millionaire at age 31 and "The Guru of Implementation," founded The Broshe Group in 2001 in Atlanta, Georgia. With her focus on the healthcare industry, Evans helped numerous companies improve patient care, safety and service while growing profits.