SPY(R) Launches Prescription Eyewear Collection at Vision Expo

So Cal Eyewear Company Infuses Deep Heritage Into Rx Program

CARLSBAD, CA--(Marketwire - Sep 19, 2011) - SPY Optic™ today announced the debut of SPY Rx -- its new ophthalmic collection -- at Vision Expo West in Las Vegas, Sept. 22, 2011 through Sept. 24, 2011 at the Sands Expo & Convention Center, booth # 14111. This product release enables the So. Calif.-based eyewear brand to extend its active lifestyle heritage and technical, trend-setting frame and lens technologies into the optical category.

"The SPY Rx collection was developed to meet the requirements of the dynamic youth culture that is driven by the West Coast lifestyle that SPY is inextricably connected to," says Jim Sepanek, SPY vice president of Optical. "Whether you need vision correction or just want to put clear lenses in your SPY frames for effect, we've developed quality frames with incredible style to foot the bill.

"We combined clean, modern fronts with temples that evoke an attitude that is distinctly SPY -- fun and irreverent, born in the beaches, mountains and dirt tracks of Southern California. Meticulously finished metals and rich acetate structures have been fashioned into very wearable shapes to ensure that your glasses fit great."

The launch of SPY's ophthalmic program underscores a significant revitalization of the brand and broad recommitment to its Coastal California roots following the recruitment of new, growth-focused leaders in the Company's CEO, president, CFO, Optical Division, marketing and creative ranks. Concurrent with the brand's Rx program launch and further evidencing its resurgent momentum, the Company inaugurated its SPY Performance series, a highly-technical eyewear line for the endurance, multi-sport and crossover sports market with related investment in athlete sponsorships, events and advertising.

Interested parties may make appointments to be among the first to see the SPY Rx collection in Las Vegas by contacting Jim Sepanek at jsepanek@spyoptic.com.

ABOUT SPY Optic: SPY came into being in 1994 as the brainchild of a group of over-achieving athletes and design freaks seeking new perspective through the lens of technical eyewear. This unique crew was as motivated toward creativity and freedom as they were with pushing design conventions and redefining technology, and their efforts were eagerly embraced by the burgeoning world of action sports, motor and multi-sports, and bike culture.

SPY's existence from Day 1 involved a constant evolution of the relationship between material, function and design, and to this day the brand's DNA underscores an obsession with progressing quality of experience, of taking it all in, of having fun while doing things that a lot of people think are downright crazy. Within this craziness lies the genius of the SPY brand, its athletes and designers.

SPY continues to place itself at the intersection of retro-futuristic design and optical innovation, while at the same time fueling its identity through the iconic minds, bodies and vision of the world's most creative and inspiring athletes, as well as its athletically-inspired creatives.

For more information about SPY Optic, log-on at www.spyoptic.com.

Contact Information:

Alain Mazer
SPY Optic
Ph. 760.444.9761

SPY Optic launches Rx program at Vision Expo West