Jennings Social Media Marketing Launches QR Code & SMS Campaign for Frank Ancona Honda

KANSAS CITY, MO--(Marketwire - Oct 6, 2011) - Jennings Social Media Marketing (JSMM) announced today it will manage Frank Ancona Honda's mobile marketing rollout which includes text messaging and QR codes for the Olathe car dealership (www.jenningssocialmedia.com).

JSMM has been working with Frank Ancona Honda for almost a year, managing the dealership's social media, and will be expanding its agency role into mobile marketing. Valerie Jennings, CEO of JSMM, said approximately 50 percent of social media users report that they scan QR codes. "We recognize the importance of adding mobile marketing to our agency services to support the growing demand for QR codes, SMS and mobile applications. This is an outstanding opportunity to work with Frank Ancona Honda on a new campaign that will enhance its advertising opportunities," said Jennings.

Jason Heard, sales manager at Frank Ancona Honda, added that the mobile initiative is a natural step towards engaging their customers via social media channels and into mobile. "We are excited to be the first of Jennings' clients to incorporate SMS and QR codes into our social media marketing. Valerie has been a key advisor throughout the social media integration at Frank Ancona Honda, and we know this will be the right move for our dealership," said Heard.

Jennings Social Media Marketing is a full service company that utilizes the art of online storytelling with the science of measuring quantifiable results. Jennings creates comprehensive social media marketing, mobile, Web videos and website design and development strategies. The company represents publicly traded to medium-sized businesses across the U.S. and overseas including technology, sports, sustainability, entertainment, travel, financial, health care and real estate (www.jenningssocialmedia.com).