WowWee and Rand McNally Choose WebCollage to Boost Online Retail Presence With Leading Online Syndication Platform

NEW YORK, Jan. 11, 2012 (GLOBE NEWSWIRE) -- WebCollage, Inc., the leading solution provider for publishing rich product information to retailer websites, today announced that WowWee, the leading designer and developer of innovative hi-tech consumer robotic and entertainment products, and Rand McNally, a leader in maps, navigation and road travel information, including IntelliRoute® truck routing software and GPS devices, have chosen WebCollage Inc. as the online publishing solution to deliver their branded product content into the retail channel.   

As the industry-leader in providing a software-as-a-service solution to publish enhanced product descriptions and rich media to retail websites, the WebCollage platform, Content Publisher, continues to impress manufacturers with the unparalleled control, access and flexibility to their product content before and after they publish onto retail partner sites. 

"I really like how Content Publisher gives us the opportunity to tweak and adapt our content according to our schedule. It gives me the flexibility that I need and is a very efficient solution," says Adam van Vlaardingen, Web Producer, Social Media Manager, WowWee Canada, Inc. 

It is with these sentiments in mind that WebCollage Inc. continuously strives to improve Content Publisher's user-interface and its features, providing the easy-to-use tools that deliver product content, easily and effectively, requiring minimal effort to drive online sales, impacting a positive ROI. 

"We know that shoppers rely on the Internet during the entire purchase process to research products. Reports have consistently shown significant increases in sales by as much as 10% or more where rich content was available. The WebCollage solution lets manufacturers place their rich product information in the most relevant locations on their retail partners' sites and let them update the content in real time, which will translate into greater shopper influence and higher online sales," says, Scott Matthews, CEO WebCollage. 

About WebCollage

WebCollage helps manufacturers publish rich product information to retailer web sites, increasing sales and reducing return rates. The WebCollage solution, used by over 1,000 manufacturers, provides real-time publishing of product information. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, Cedar Fund, Greylock Partners and Gilde IT Fund. For more information, visit or call 1.212.563.2112.

The WebCollage, Inc. logo is available at


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