Booster Juice Now Open in Brazil

EDMONTON, ALBERTA--(Marketwire - March 22, 2012) -

After only twelve months in development Booster Juice has opened their first store in South America. Booster Juice opened in Brazil's southern city of Curitiba, population of 1.7 million people, in a top tier mall called Shopping Mueller.

"This has been the strongest opening of any international market that we've done so far", said Dale Wishewan, President & CEO of Booster Juice. "We had a constant line up virtually all day and the customer response has been outstanding. I have no doubt that this will be one of our best international markets."

Glenn Tucker, Director of International Development, who has opened multiple brands in more than 10 different countries around the world, also believes this will be one of Booster Juice's best international markets. "There are so many things that are happening at one time in Brazil, from the emerging middle class, to huge world events happening in 2014 and 2016 that the timing of our entry into this market could not be better", states Tucker.

"The plan is to open as many as four or five more locations in Brazil by the end of the year with Curitiba and Sao Paulo being the main focus," comments Wishewan.

"The international development for 2012 is far from done and we are hopeful that we'll be open in the U.K., the Middle East and add more stores in India by the end of the year." said Tucker.

About Booster Juice

Booster Juice, a pioneer and outright leader in the Canadian smoothies and juice bar industry, currently has 275 stores in Canada/U.S., 21 in India, 3 in Mexico, and 2 in the Netherlands. With nearly 70 percent of the Canadian market share, Booster Juice is one of the most successful franchises in Canada with unprecedented sales and unit growth.