NEW YORK, April 17, 2012 (GLOBE NEWSWIRE) -- Swift Exchange, an innovator in the facilitation of global commerce, today announced it has reached a key milestone with the commencement of usability testing for its consumer user interface. The launch of this new phase marks another step forward in the creation of a revolutionary technology platform designed to provide unprecedented liquidity, transparency and usability of reward points and miles.
"I'm very pleased to have reached this phase in the development of what will be a powerfully intuitive, highly engaging application for consumers," said Richard Postrel, Chief Executive Officer and Founder of Swift Exchange. "While we have been extremely consumer-focused in our development process, we're paying equally close attention to the needs of merchants and reward providers. We envision a completely transformed experience that will have a positive impact on everyone in the loyalty value chain."
"One of our primary goals at Swift Exchange is to provide consumers with unparalleled ease and flexibility in tracking and using rewards from the many programs they belong to," said Christian Heller, Chief Product Officer of Swift Exchange. "We've created exceptionally clean and intuitive applications that will bring unprecedented satisfaction to loyalty program participants. The completion of design work for both our web and mobile interfaces represents a key milestone on the road towards final deployment."
Application design has been carried out with the help of Rokkan, an award-winning digital design firm in New York, which counts Google and JetBlue among its clients. Usability testing is being conducted by Silicon Valley-based AnswerLab, which works with leading brands such as Amazon.com, FedEx, eBay and PayPal.
Addressing these partnerships, Heller added, "We've done a great job of attracting a team of user experience experts who are not only the very best in their fields but who are highly compatible with Swift Exchange's unique company culture, which is deeply rooted in intellect, innovation and experience."
Usability testing is part of a multi-faceted product development process that has involved collaboration with and the incorporation of technologies from a wide array of world-class partners. Achievement of this latest milestone comes on the heels of the opening of Swift Exchange's state-of-the-art Payment Technology Center in Alpharetta, GA.
About Swift Exchange
An innovator in global commerce, Swift Exchange has developed a first-of-its kind, powerful, scalable and highly transformative loyalty operating system designed to provide unprecedented liquidity, transparency and usability of reward points and miles. Using patent-protected technology, Swift Exchange is opening the doors to an entirely new marketplace that will allow consumers to quickly and easily combine rewards they have accumulated across a multitude of loyalty programs and spend them as easily as cash. Swift Exchange is owned and operated by Signature Systems LLC. For more information, visit www.swiftexchange.com.