Melissa Data to Highlight Smart Data Matching Tool at PASS SQL Rally 2012

RANCHO SANTA MARGARITA, CA--(Marketwire - May 10, 2012) -

WHAT:
Melissa Data, a leading provider of contact data quality and integration solutions, will be exhibiting at PASS SQL Rally 2012 and demonstrating its new product, MatchUp for SQL Server -- a powerful tool that locates and eliminates duplicate database records, specifically in the contact record domain.

WHY:
As many as 10 percent of the contact records in the average database are duplicates, wasting corporate resources and hampering ideal customer relationships. Eliminating duplicate records and linking customer data facilitates a better understanding of each individual and their relationship with the business -- enhancing customer service, reducing costs, managing risk and increasing profitability.

HOW:
MatchUp is a powerful contact data matching solution that makes use of a tool box of advanced fuzzy matching algorithms, deep domain knowledge, and a custom lexicon to granularly identify matches between names and nicknames, street addresses and abbreviated addresses, companies, cities, states, postal codes, phones, emails and other specialized contact data elements.

MatchUp also offers users the ability to perform general data quality on product codes, account numbers, and custom data using the user-interface-driven MatchCode editor to design custom match criteria and match rules. Making use of the graphical interface and visual programming available in Melissa Data's MatchUp component for SQL Server Integration Services (SSIS), data stewards can be up and running quickly -- cleansing, updating and de-duping existing contact data to improve marketing, data quality, and data warehousing initiatives.

WHEN:
Thursday, May 10^th through Friday, May 11^th
11 a.m. - 4:30 pm daily

WHERE:
PASS SQL Rally 2012
Dallas Convention Center, Dallas, Tex.
Booth #9

WHO:
Since 1985, Melissa Data has been a leading provider of contact data quality and address management solutions. Melissa Data's data integration components, multiplatform programming tools, Cloud services, and comprehensive reference data sets verify, standardize, consolidate, enhance, and update U.S., Canadian and global contact data for improved communications and ROI. More than 5,000 companies rely on Melissa Data to gain and maintain an accurate, trusted view of critical information assets. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).