Mercent First Retail Technology Provider to Support the New Google Shopping Experience; Launches Mercent Retail(TM) for Google Shopping

SEATTLE, WA--(Marketwire - May 31, 2012) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today the release of new and expanded software features in support of the new Google Shopping experience. Backed by its strong and tenured history with Google shopping programs, Mercent is the first retail industry technology provider enabling retailers to efficiently drive sales and profits on the new Google Shopping program powered by Google Product Listing Ads (PLA).

Mercent ensures the world's leading retailers are visible, competitive and profitable on Google Shopping and wherever consumers evaluate and purchase goods online. The award-winning Mercent Retail™ SaaS platform delivers complete, accurate and timely product data feeds that contain competitive pricing and compelling product merchandising offers, allowing retailers to reach millions of online shoppers searching and purchasing through Google.

Google and Mercent executives will be at the 2012 Internet Retailer Conference & Exhibition (IRCE) held next week June 5-8th in Chicago at McCormick Place West. Executives will be on hand at the Mercent Booth #529 at to discuss today's announcement. In addition, Google is an exclusive panel participant at the private retail executive event Mercent is hosting Tuesday June 5th at Chicago's legendary Shedd Aquarium following the IRCE Welcome Reception. Interested attendees are invited to register.

According to Mercent CEO Eric Best, "This is a milestone announcement for Google and further solidifies Google's role as a dominant player in retail eCommerce. Through Mercent Retail ™ for Google Shopping, online retailers will now have superior tools to successfully reach and sell to more online shoppers. Our expanded support for Google demonstrates Mercent's ongoing commitment to our Tier 1 retail client base and their profitable growth online. Mercent leads the industry in market-leading technologies and services."

Mercent Retail™ for Google Shopping features include:

  • Timely and accurate product catalog management - create a high-quality, "total offer" data feed for Google Shopping using Mercent's industry-leading enterprise and award-winning automated platform. Apply filters and rules to create the optimum assortment and content for your PLA listings.
  • Single, unified user experience - Mercent clients update data and manage all PLA campaigns through a single system (Mercent Retail), and changes propagate across both Google AdWords campaigns and Google Product Listing Ads to populate Google Shopping listings.
  • Efficient creation and distribution of Google PLA feeds - deliver quality product catalog data and set robust filters to create and manage product parameters, conditions and types to improve Google AdWords and Google Product Listing Ads (PLA) campaigns.

Leading retailers including Redcats, 1-800-Flowers, HSN, GUESS?, Office Depot, Home Depot, Bloomingdale's, Microsoft, and Liberty brands leverage Mercent to increase their online marketing efficiency; effectively manage inventory; significantly reduce costs; and improve overall brand and inventory exposure to millions of online shoppers.

In addition to supporting Google's new Shopping Experience, Mercent optimizes retail products and offers visibility across leading shopping destinations that include online marketplaces and eBay; paid search platforms Google AdWords and Microsoft AdCenter; product ad platforms Google Shopping, Google Product Listing Ads (PLA) and Amazon Product Ads; comparison shopping engines (CSEs); affiliate networks; and social and mobile shopping channels. The Mercent Retail™ platform complements product ad placement with deep retail analytics and business intelligence tools that highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI. Mercent's proprietary tools allow retail marketers to take action on these real-time insights.

To learn more about Mercent's complete product portfolio, or for an in-person demo of Mercent Retail for Google Shopping at IRCE, please contact Mercent at 206-832-3900 or Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at

About Mercent
Mercent is an industry-leading retail technology company that drives product advertising, merchandising and business intelligence solutions to ensure merchants are visible, competitive, and profitable where consumers shop online. The company is integrated with the most popular online marketing and shopping channels and serves more than 400 retail brands including Redcats, 1-800-Flowers, HSN, GUESS?, Office Depot, Home Depot, Bloomingdale's, Microsoft, and Liberty brands. The company founded by veterans is based in Seattle, WA. For more information visit

Contact Information:

Mercent PR Contact
Kristine Szarkowitz

Tel: 206-832-3900