NEW YORK, June 19, 2012 (GLOBE NEWSWIRE) -- Swift Exchange, an innovator in the facilitation of global commerce, today announced the appointment of Rob Jacobson as Chief Creative Officer. In his new role, Mr. Jacobson will be directly involved in the development and implementation of Swift Exchange's corporate communications, brand development and marketing strategy as part of the company's overall deployment strategy.
"Rob brings a rich portfolio of expertise to the role of Chief Creative Officer at Swift Exchange," said Richard Postrel, CEO and Founder of Swift Exchange. "His brand-building experience, spanning multiple companies across an array of industry segments, provides the range and perspective that Swift Exchange requires as we redefine and reignite commerce."
Mr. Jacobson has created award-winning, integrated campaigns for an impressive range of major brands, including American Express, IBM, Kodak and the W Hotels brand in the course of working for Ogilvy & Mather, Grey Entertainment, Lifetime Networks and Discovery Communications. His diverse experience ranges from financial services, travel & tourism, hospitality and airlines to video games, health & beauty, technology, telecommunications, entertainment and retail.
"I'm excited to be joining Swift Exchange at such a formative time in its evolution," said Mr. Jacobson. "The opportunity to create a multi-dimensional and global brand is uniquely compelling. Swift Exchange is combining a breakthrough business model and powerful technologies with a culture that fosters a rare level of creative freedom."
Mr. Jacobson studied advertising and creative writing at the Newhouse School of
Communications at Syracuse University.
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About Swift Exchange
An innovator in global commerce, Swift Exchange has developed a first-of-its kind, powerful, scalable and highly transformative loyalty operating system designed to work with existing loyalty programs to provide unprecedented liquidity, transparency and usability of reward points and miles. Using patent-protected technology, Swift Exchange is opening the doors to an entirely new marketplace that will allow consumers to quickly and easily combine rewards they have accumulated across a multitude of loyalty programs and spend them as easily as cash. Swift Exchange is owned and operated by Signature Systems LLC. For more information, visit www.swiftexchange.com.