Equifax Canada Bolsters Its Enterprise Fraud Management Solution

TORONTO, ONTARIO--(Marketwire - June 21, 2012) - Equifax Canada, a leader in fraud prevention and identity verification solutions, announced the launch of Citadel 3.0, the latest version of its premier Enterprise Fraud Management solution.

Enhancements include real-time transaction processing, a multi-sector data model, automated linkage analysis tools, and a proprietary fraud score.

"Over the past few decades, Equifax has helped Canadian organizations save millions of dollars in potential fraud losses," says Tara Zecevic, Vice President, Technology & Analytical Services, Equifax Canada. "Fraud patterns are an ever moving target. Our clients' fraud prevention efforts need to be dynamic to keep up with fraudsters' ever-shifting tactics."

Citadel 3.0 employs a flexible architecture, when combined with a consortium data model and real-time processing, allows the tool to be used by multiple sectors such as Financial, Telecommunications and Insurance. The fraud score, which leverages rich proprietary data, provides an effective risk ranking tool, enabling investigators to focus their efforts on high risk fraud alerts. The linkage analysis tools provide a holistic and dynamic approach to the detection of organized fraud rings.

"Citadel 3.0 is the latest agile technology that enables our clients to accurately and reliably identify potential fraud threats," adds Ms. Zecevic. "This empowers our clients to dedicate more of their resources to business growth."

About Equifax

Equifax is a global leader in consumer and commercial information solutions, providing businesses of all sizes and consumers with information they can trust. We organize and assimilate data on more than 500 million consumers and 81 million businesses worldwide, and use advanced analytics and proprietary technology to create and deliver customized insights that enrich both the performance of businesses and the lives of consumers.

Headquartered in Atlanta, Equifax operates or has investments in 17 countries and is a member of Standard & Poor's (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. For more information, please visit www.equifax.ca/reducefraud.

Contact Information:

Equifax Canada
Tom Carroll
Media Relations
(416) 227-5290

For Equifax media inquiries only, please contact:
Hunter LaVigne Communications Inc.
Mark LaVigne, APR, FCPRS
905-841-2017 (office)
416-884-2018 (cell)