Policy Studio Breakthrough Makes Data Monetization Smarter and Faster: Comverse at Pricing Mobile Data 2012

Comverse Policy Studio Speaks the Language, Shares the Mindset and Anticipates the Needs of CSP Marketing Teams

WAKEFIELD, Mass., June 25, 2012 (GLOBE NEWSWIRE) -- At the upcoming Pricing Mobile Data 2012 event, Comverse® (Nasdaq:CMVT), the global leader in business enablement through BSS, mobile Internet, value-added and managed services, will highlight how communication service providers (CSPs) using the Data Management & Monetization Policy Studio can streamline the creation and implementation of innovative data plans in order to optimize the broadband customer experience and boost monetization.

In a featured presentation entitled Simplifying the Creation of Smart Monetization Schemes Haim Rapoport, AVP and Head of Mobile Internet Marketing at Comverse, will demonstrate how Comverse Policy Studio simplifies and accelerates the launch of new plans. This agility enables CSPs to generate new revenue from the Mobile Internet and from developing business models, such as revenue-sharing with over-the-top (OTT) players, Machine-to-Machine (M2M), social media and more.

"Comverse Policy Studio speeds creation of data plans significantly," notes Tamir Ron, CTO and VP Product of Comverse Mobile Internet Unit. "Until now, data plan creation required configuration by the IT and engineering departments working with the billing, policy and enforcement systems. Comverse Policy Studio changes that for the better. Using a rich set of preloaded, business-oriented end-to-end plan templates created by Comverse analysts leveraging global experience building CSP business policy offerings, marketers themselves now quickly define innovative data plans in a simple, safe and intuitive way, shortening TTM for service launch."

"CSPs eying exponential broadband traffic growth seek to better monetize data," added Ron. "The fact that a majority of operators surveyed by Heavy Reading hope to be changing their rate plans and/or introducing new monetization policies multiple times a year makes a marketing-friendly policy creation environment spanning policy and enforcement elements – such as the Policy Studio – mission critical."

Tight integration between Comverse Data Management & Monetization and Comverse ONE BSS elements results in a unique unified PCEF-PCRF-BSS solution that enables CSPs to introduce advanced monetization policies in record time. The multidimensional network- and subscriber-aware approach to policy management provides differentiating advantages for CSPs beyond those addressed by 3GPP standards.

Visitors to Pricing Mobile Data 2012 in London, England June 26-27 are invited to schedule a meeting with Comverse experts to see a demo of the DMM Policy Studio and learn more about effective monetization of mobile broadband.

About Comverse

Comverse is the world's leading provider of software and systems for business enablement through converged billing and active customer management, mobile Internet, and value-added and managed services. Comverse's extensive customer base spans more than 125 countries and covers over 450 communication service providers serving more than two billion subscribers. The company's innovative product portfolio enables communication service providers to unleash the value of the network for their customers by making their networks smarter. Comverse's solutions support flexible deployment models, including in-network, cloud, hosted and managed services. Comverse, ranked number 55 in PwC's Global 100 Software Leaders based on research by Pierre Audoin Consultants, is a subsidiary of Comverse Technology, Inc. (Nasdaq:CMVT). For more information, visit www.comverse.com.

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Statements included or incorporated by reference in this press release may contain "forward-looking statements." There can be no assurance that any forward-looking statements will be achieved, and actual results could differ materially from forecasts and estimates. Important factors that could affect the company include the risks described in the section entitled "Forward-Looking Statements" Item 1A, "Risk Factors" and elsewhere in the company's Annual Report on Form 10-K for the fiscal year ended January 31, 2012 filed with the SEC on April 2, 2012 or in subsequently filed periodic, current or other reports. The company undertakes no commitment to update or revise forward-looking statements except as required by law.


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