Webcollage Launches Side-by-Side Product Comparison for Online Shoppers

Consumers on Retailer Sites Can Compare Similar Products Before Making Purchase Decision

NEW YORK, Sept. 24, 2012 (GLOBE NEWSWIRE) -- Webcollage Inc., the industry-leader in publishing rich product information to retailer websites, today announced that it has launched a new feature that enables shoppers on retail websites to not only see content for individual products but also compare similar products.

Webcollage publishes detailed rich online product descriptions including videos, tours, images and text on hundreds of thousands of products from hundreds of manufacturers to hundreds of retailer websites in the US. In addition to product information, Webcollage will now publish comparison tables that allow consumers to see similar products side by side. The tables will be integrated alongside the rest of Webcollage's rich content on retailer websites where it will dynamically show the range of product choices available at that retailer. Manufacturers can quickly build comparison tables that compare their related products (e.g., one printer with networking, one without) and show each product's full list of features. Here are links to some examples:




"Our A/B testing with millions of products at the largest retailers in the world tell us the more information they have about the products they consider, the more likely they are to buy," says Webcollage CEO Scott Matthews. "Letting shoppers easily compare products side by side helps them make a quicker purchase decision and be confident they are buying the product right for them."

Webcollage manages real-time, automatic content updates across a network of retail websites, assuring a consistent and intact branded shopper experience throughout the online and retail channels.

Webcollage (www.webcollage.com) is the world's leading provider of rich product information to retailer web sites (and their mobile visitors). By perfecting a new form of channel-marketing, Webcollage helps manufacturers instantly publish content that increases sales, reduces return rates and improve conversions by up to 36%. Webcollage, used by over 1,000 manufacturers, provides tools to upload and update rich product content including video in real-time. Founded in 2000, Webcollage, a privately-held company headquartered in New York, is backed by investments from Sierra Ventures, Greylock Partners, Cedar Fund, Gilde IT Fund, and GSI Commerce.

The Webcollage Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=7938


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