WINSTON-SALEM, N.C., Sept. 27, 2012 (GLOBE NEWSWIRE) -- When Barely There Intimate Apparel asked women in a national survey to describe their ideal bra, more than 65 percent of respondents said they wanted a bra that was "cozy." Now, the Barely There brand is making that perfect bra a reality with the introduction of the new Get Cozy bra, available in stores this month and retailing for $34 for a package of two.
The Get Cozy bra is being introduced as the newest style in the Barely There CustomFlex Fit collection featuring patented seamless construction and Smart Sizes, a system that simplifies bra-sizing, making shopping easier. With Smart Sizes, the Get Cozy bra will cover 35 cup-and-band sizes, from 32A to 48DD, in just 6 sizes, XS-2XL, using innovative shape to fit technology.
"The Barely There Get Cozy bra is clearly hitting the mark with the needs of today's women, and we are especially excited about being able to deliver this bra up to size 48DD," said Vicki Seawright, Barely There director of marketing. "Not only does the Get Cozy bra streamline the sizing process, but our designers have also incorporated several innovative features with patented technology to deliver exceptional comfort and support."
The Barely There Get Cozy bra showcases the brand's signature seamless construction with ultra-soft, wickable fabric that keeps her cool and comfortable all day long. Special ribbed construction extending from the back of the bra through the straps and a patented knit-in center gore provide natural shaping and superior support.
"The entire design process for the new Get Cozy bra focused on delivering exceptional comfort for women of all size ranges, because comfort is what matters most to her when it comes to bras," said Seawright.
The new Barely There Get Cozy bra will be sold two per package in a variety of color combinations – Soft Taupe/Black, White/Black, White/Soft Taupe and Charcoal/Jewel Pink. The Barely There brand is sold at department store and mid-tier retailers as well as on www.barelythere.com.
Additional Findings from the Barely There Survey
2,500 women participated in an online survey conducted by the Barely There brand in June 2012.
- 60% of women said the first thing they consider when buying a bra is comfort.
- 52% of women said if they could fix one thing about their bra, it would be to make it more comfortable.
- 35% of women said their bra was their least comfortable item of clothing.
About Barely There
Barely There is a solutions-focused intimate apparel brand of bras, panties, shapewear and now tops. A recognized industry leader in seamless technology and innovation, Barely There products can be found in leading retailers nationwide. Barely There is a brand of HanesBrands. (NYSE:HBI) For more information, visit www.barelythere.com.
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Photos accompanying this release are available at: http://www.globenewswire.com/newsroom/prs/?pkgid=14923
